In this PLANT CEO episode we speak with Simeon Van der Molen, Founder and CEO of Moving Mountains. Moving Mountains is a pioneering British food-technology company and brought plant-based meat to the UK before anyone else. Their first burger product is now sold in 5,000+ restaurant locations and retailers across Europe and Asia. They have developed a large range of different plant based products including hot dogs, sausages, meatballs and newly released fish fingers. Simeon is an entrepreneur who cares deeply about our planet and saving animals lives. Hear his background story and how he built a global brand in a short period all without seeking external investment.
00:45 Simeon's background story and Ecozone - cleaning products that are less damaging
07:50 How is Moving Mountains was funded?
10:09 Restaurants versus Retail Supermarkets
14:54 Strength of having one decision maker versus a board of directors
16:12 Food Service compared with Retail sales
19:44 Which countries is Moving Mountains available in?
21:31 Having high cholesterol made Simeon switch back to vegan diet
24:20 How he came up with the idea to create Moving Mountains
27:53 How are you recreating the fats in the burgers?
29:31 Using mushrooms as an ingredient
31:10 Alternative fish fingers, Seaspiracy and overfishing our oceans
43:00 Chicken alternative product?
46:14 Helping consumers to transition or reduce their intake of meat products
48:55 What marketing messages resonates with flexitarian's?
52:52 Highly processed foods
57:18 Processed meats and cancer
58:26 Processed meats and heart disease
1:07:03 Veggie World China and Beyond Animal
1:07:25 CellAg versus Plant Based
https://movingmountainsfoods.com/
More people are choosing to follow plant-based diets. Exciting new startups are disrupting this space by creating innovation in food, direct to consumer food delivery services, clothing, health care products and restaurants. We will be interviewing plant-based CEO’s and established leaders in their own fields. Hear what drives these entrepreneurs, why they became vegan and learn more about their companies.