There are myriad ways to engage the public on the climate, health, and other benefits of plant-based proteins—from launching awareness campaigns to providing food sampling opportunities at municipal events. In this podcast, Sarah Backer and Linda Breggin learn about the efforts of a local government and nonprofit as well as get advice from a social psychology expert about how research findings can inform engagement strategies. Hear from Sarah Gardner about how Iowa City is partnering with farmers markets and other community organizations, Naijha Wright-Brown on how her non-profit launched a plant-based Restaurant Week in Baltimore, and from Toby Park on the most effective messaging and other strategies.