Plateau to Profits with Lisa Anderson

By Lisa D. AndersonBusiness

Plateau to Profits with Lisa Anderson episodes

August 01, 2017Building An Advisory Board – Conversation With Marissa Levin P2P: 055
Marissa Levin is Founder & CEO of Successful Culture, a leadership consulting organization that helps CEOs master the 3 most critical aspects of business growth: leadership development, strategy formulation & execution, and organizational culture assessment & improvement.  
She is also the author of “Built to SCALE: How Top Companies Create Breakthrough Growth Through Exceptional Advisory Boards.” Using Marissa’s patented SCALE Model, Successful Culture helps CEOs select and implement highly effective advisory boards which is an essential strategy for any business looking to grow exponentially.
Marissa is also a Leadership Mindset columnist for Inc. Magazine, and a syndicated columnist writing on advisory boards for SmartCEO Magazine.
Finally, she is the regional Chair for Women’s Presidents Organization, an international community of multi-million dollar women business owners, for whom she facilitates monthly CEO roundtables.
Marissa’s lifetime legacy mission is to educate, equip, & empower 100 million leaders with the skill sets and mindsets they need to reach their greatest potential.
Questions I Asked Marissa
Can you share a little bit about who you are and what the success culture is?
When you launched your first company, did you have the exit strategy in mind from the beginning?
Can you tell us about advisory boards and how it’s different than a board of directors?
What do you suggest in regards to compensating an advisory board?
Can you talk about the scale model?
At what point in my business should I consider building an advisory board?
You never let anyone else determine your value or your worth. @marissalevin
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What You’re Going to Learn
How Marissa grew her first company, Information Experts (and how she created her succession plan)
Why Marissa pivoted her first business seven different times
How to determine your values and whether or not you’re aligned with them as well as your customer’s values
How to select an advisory board
What the ‘holes and the goals’ are when it comes to determining the need
How you can trade services for advisors time
I’m always going to be the best value. I will be transformational, not transactional. @marissalevin
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Where to Connect with Marissa
Website | Twitter | Facebook
The post Building An Advisory Board – Conversation With Marissa Levin P2P: 055 appeared first on Anavo Transformation LLC.
42 min
July 25, 2017Mindset Matters: Stay Motivated with Willie Jolley P2P: 054
Dr. Willie Jolley Elevates & Inspires People To Achieve Greater Success!
There are many motivational speakers, and then there is the one, the only, the incomparable Dr. Willie Jolley. He has been described simultaneously as a world-class, award-winning speaker and singer, best-selling author and media personality.
Dr. Jolley has achieved remarkable heights in the speaking industry, having come from humble beginnings of being a fired singer, who was replaced by a karaoke machine! He has gone on to be named “One of the 5 Outstanding Speakers in the World” by the 175,000 members of Toastmasters International. He has also been inducted into the prestigious Speaker Hall of Fame as well as achieving the distinction of Certified Speaker Professional by the National Speakers Association.
In 2012, he was the recipient of the Ron Brown Distinguished Leadership Award. In 2013, Willie was named, “One of the Top 5 Leadership Speakers” by Speaking.com and Business Leader of The Year by The African American Chambers of Commerce.
Willie uses his public platform to pursue his mission of empowering and encouraging people to rise above their circumstances and maximize their God given potential! Many know him as the speaker Ford Motors called on in 2006 when they were on the brink of bankruptcy, and he worked with them in 2006, 2007 and 2008 and in 2009 they were able to reject a government bailout and go on to Billion Dollar profits.
No matter the venue, from his exciting television appearances to his SiriusXM radio show, to corporate audiences like Wal-Mart, General Motors, Comcast, Verizon, Marriott or The Million Dollar Round Table…Dr. Willie Jolley keeps it moving with high energy and enthusiasm, as he delivers nuggets on how every person can live a better life, one day at a time!
Dr. Willie Jolley is the author of several international best-selling books including It Only Takes A Minute To Change Your Life, A Setback Is A Setup For A Comeback, Turn Setbacks Into Greenbacks and An Attitude of Excellence, which was endorsed by Dr. Stephen Covey.
Dr. Jolley holds a Doctorate of Ministry Degree in Faith Driven Achievement from the California Graduate School of Theology, a Master Degree in Theology from Wesley Theological seminary and a B.A. in Psychology and Sociology from The American University.
Questions I Asked Willie
What are some of the things we should consider when building a business that will give us options?
Have you always been a motivation for yourself?
What’s your perspective on ‘the competition?’
How do you pick yourself up when you fall out of habit?
Money gives you options. It’s not everything, but it’s up there next to breathing. @WillieJolley
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What You’re Going to Learn
How Willie started as a night club singer and transitioned to a motivational speaker
What audiobook changed Willie’s life
How Willie replaced the legendary Zig Ziglar on the Get Motivated tour
Why you need to be better… when they ask you for 100%, give 300%
Why Willie believes that knowing your “Why” will keep you motivated
How your “gut check” moments will drive you
The best way to grwo your business is to grow yourself. @WillieJolley
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Where to Connect with Willie Jolley
Website | Facebook | Twitter
The post Mindset Matters: Stay Motivated with Willie Jolley P2P: 054 appeared first on Anavo Transformation LLC.
40 min
July 18, 2017Be Empowered And Make Bold Moves – Interview with Cheryl Wood P2P: 053
As an award-winning international speaker, author, coach, and entrepreneur, Cheryl Wood impacts audiences around the world with her bold and audacious approach to living life. Individuals and corporations have been impacted by her relevant, relational, and riveting message of unleashing your personal power to excel at your next level. She trains audiences to overcome self-limiting thoughts of doubt and fear by giving strategic steps to help them ultimately reach their goals. Through telling her inspiring journey of moving from secretary to stadium speaker in six years, Cheryl empowers her audience to embrace their next level, personally and professionally. Men and women who have been positively impacted by Cheryl’s content are more empowered to create the best version of themselves and become intentional in their performance and execution of their goals.
Cheryl is the CEO of Personal Power Enterprises, LLC and founder of the Play Time Is Over Women in Business Conference, and the Do It, Love It, Rock It training program which includes the Rock Your Stage University. She has been featured on the Dr. Oz show, ABC, Radio One, Fox 5 News, ESSENCE Magazine, Black Enterprise Magazine and multiple other media outlets. Cheryl has delivered the keynote for numerous organizations including Federally Employed Women, Department of Defense Media Activity, Virginia Women in Public Finance, National Oceanic and Atmospheric Association, and Blacks in Government. Previous clients include Verizon Wireless, Small Business Administration, eWomen Network, National Association of Professional Women, Bowie Chamber of Commerce and Morgan State University.
Questions I Asked Cheryl
Can you share your background/story?
How did you step into what you knew you were called to do?
What else told you that this was the right thing to do… that this was your calling?
What made you decide to jump out of an airplane?
Do you only work with women?
What’s next for you?
What keeps you grounded as you’re growing?
I had 3 kids in car seats and realized, ‘I can’t do this anymore’. @cherylempowers
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What You’re Going to Learn
What made Cheryl decide she needed to leave her corporate career
How a t-shirt business led to a speaking career
What Cheryl did for a year (for free) to get better at speaking
How Cheryl kept going (hint: the outpouring of feedback from people) while she was mastering her craft
What Cheryl’s intention is for the impact she wants to make on the world
You sometimes lose it all before you gain it all. @cherylempowers
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Connect with Cheryl
Website | Facebook | Twitter
The post Be Empowered And Make Bold Moves – Interview with Cheryl Wood P2P: 053 appeared first on Anavo Transformation LLC.
35 min
July 11, 2017The Go-Giver: Conversation with Bob Burg P2P: 052
Bob Burg is a sought-after speaker at company leadership and sales conferences sharing the platform with everyone from today’s business leaders and broadcast personalities to even a former U.S. President.
Bob is the author of a number of books on sales, marketing, and influence, with total book sales of well over a million copies. His book, The Go-Giver, coauthored with John David Mann has sold over half a million copies and it has been translated into 21 languages. It has been released in a new, expanded edition, with a foreword by Huffington Post founder and publisher, Arianna Huffington.
Bob is an advocate, supporter, and defender of the Free Enterprise system, believing that the amount of money one makes is directly proportional to how many people they serve. He is also an unapologetic animal fanatic and serves on the Board of Trustees of Furry Friends Adoption & Clinic in his town of Jupiter, Florida.
Questions I Asked Bob
For people who aren’t familiar with your book, can you explain the premise of your book, Go-Giver?
Can you talk a little bit about the concept of “giving is profitable”?
What questions should you ask yourself first when engaging in giving value?
Can you review the 5 laws mentioned in the Go-Giver?
How do you execute on each of these laws during the sales cycle with the customer?
You always take the focus from yourself to the other person. @BobBurg
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What You’re Going to Learn
What the key is to effective giving
What selling really is
What the elements of value are
How the essence of influence is more pull than push
What the opposite of compliance is (and why it’s so much more powerful)
How can you be a Go-Giver in the digital age?
Selling is simply discovering what the other person wants and… @BobBurg
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Where to Connect with Bob
Website | Facebook | Twitter
Get Bob’s Book: The Go-Giver
The post The Go-Giver: Conversation with Bob Burg P2P: 052 appeared first on Anavo Transformation LLC.
33 min
July 06, 2017 Plateau to Profits First Anniversary P2P: 051
[00:00:40] Hello and welcome to this episode of Plateau to Profits. A business podcast designed to help you, the CEO get beyond the plateau in your business and position for Growth scalability sustainability and profitability. I am your host Lisa Anderson’s strategic business advisor and virtual CFO with a Anavo Transformation Solutions. Welcome to our anniversary edition of Plateaued to Profits and Wow.
[00:01:08] Ha ha. Oh what a difference a year makes. I am just over the top and very excited to be celebrating one full year on the airwaves with this podcast.
[00:01:22] Plateau to Profits on July 6, 2016, as a means of educating the small minority and women owned business community on how to effectively scale and sustain a profitable business. And I tell you exactly what has happened how things have unfolded has been just phenomenal for me.
[00:01:46] But before I get into the statistics of our results and achievements with the with the podcast this past year I want to share with you how this podcast is really just kind of fed into and been a launching pad for me to be able to execute on what I call my lofty life goal. And that lofty life goal is to help a million small businesses achieve one million dollars or more in revenue.
[00:02:17] And again Plateau to Profits has been that tool, one of the tools that I’ve used to help achieve that objective.
[00:02:26] This first year on the air has been absolutely phenomenal. I’ve had some amazing guests help me deliver exceptional content on helping you as a business owner. Keep your pulse on your business while balancing what I call the four key areas of business which are mission marketing money and management.
Keep your pulse on your business while balancing what I call the four key areas of business which…
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[00:02:49] Those are the four key areas as CEO of your business that you need to not only just focus on one but evolve in business with as well as balance out each of those four key areas. And the podcast is designed to help you consider some strategies to help you keep those things balanced out. I want to thank each and every one of you as a loyal listener. You have been absolutely amazing. Honestly, I’m really excited to have each and every one of you listen to the podcast every single week. And I’m also excited to report that we’ve had over 3000 downloads of our podcasts since we launched this time last year and counting.
[00:03:35] So these numbers these statistics were taken towards the end of about a week from now which is the time that I’m recording this podcast and every day there are downloads that are happening but with over 3000 downloads that we’ve experienced today the average is about 270 downloads a month. And you know one thing I really really strive and push entrepreneurs and business owners to do is to you know one way to keep the pulse in your business is to monitor your numbers. Numbers tell a story and they never ever lie, and you want to make certain that you’re keeping your pulse on key indicators in your business. And for me is no one how many people are actually downloading the podcast and actually receiving some benefit from it and to realize that we have 3000 over 3000 downloads and about 270 downloads per month is phenomenal. Over the course of this past year, We’ve taped and delivered 50 awesome episodes all feel with real life business tips. I interviewed a vast of experiences and expertise and know how to include the interview I did with the Small Business Administration. If you’re not partnering with the United States Small Business Administration to help in terms of growing your business they are a wealth of information and have had the opportunity to speak with the director here in the Washington D.C. office was just a phenomenal experience. We also interview other industry experts attorneys, H.R. professional,s financial professionals, virtual assistants, lifestyle strategist, coaches and other small business owners and the feedback you are provided has kept us alive in engaged and energetic and I am so very appreciative.
[00:05:44] So just to kind of give you a recap of some of the things that we talked about over the last year. Some of our top-rated episodes included growing your business through delegation and outsourcing with the lifestyle strategist Jamie Bennett. Or the one that I did with Tara Gates on how to position your brand. Tara Gates Anderson is a brand strategist and phenomenal speaker building a culture to get beyond the plateau Paula Robinson really touched on some of the things that we need to consider as we grow our business. It is not just about bringing people into the organization and putting what I say butts in seats, but it is really about building a culture that matters in order to effectively serve your customers with excellence. Then we talked with Melodie Narain who is a fairly new business owner about the two things you need in order to guide and build a successful business. We talked with Susan Brooks about five strategies for building a million dollar business if you missed that I suggest you go to the Web site which is w w w dot a Anavo Transformation dot com and download that episode or go to iTunes and search for that episode on the plateau to profits because that was a great conversation. Candice Davis shared her expertise in terms of writing a book that drives income. Or my dear friend John Nemo who talked about the six simple steps to generating income on Linked In That’s a social media platform right now that is growing exponentially by way of being a marketing tool for businesses just across the board.
[00:07:36] One of the conversations I was kind of near and dear to my heart was the black coffee conversation that we had with John Haynes and titled courageous conversations. We all need to be able to have those in our business whether it is with a partner, a customer or even our employees. We need to be able to have those courageous conversations. And then, of course, the phenomenal expert in podcasting, Kim Doyal who is the mastermind behind helping me logistically launch this pie has she talked about profitable podcasting. And Thomas Ellis who came in at our second highest downloaded podcast talked about the nine ways to close more sales. And of course the top the number one downloaded episode of the podcast over the past year was the very first one that we launched entitled The Beginning, where I shared the launch of the podcast and when things are new people are extremely excited about it and they engage in that instance that product whatever it is that’s being launched initially they engage in it very well in the very beginning. But what I’ve noticed is people are still downloading that episode. They’re still listening to it. And so that means that it is still very relevant in the marketplace. I want to thank you all for again, just engaging and educating yourself and getting involved in the content and materials. The podcast was the steam we needed to launching other programs at a Anavo Transformation Solutions which included our strategic planning half day intensive where we are really transforming businesses from the inside out.
[00:09:32] We have helped dozens of companies over the last 12 months to successfully go through this program, map out their strategy. That covers a 90-day Action Plan all the way up through what they envision the business to be 10 years from now. We cover in that program we’ve helped establish a really get out there mission put their strategic objective on paper, building that target audience and who are they actually going to go after what is the unique proposition that they have to offer to the marketplace and what types of resources are they going to need in order in order to manage and sustain and scale a business. And then what was their pricing structure looks like.
[00:10:27] So we executed a very effectively on our strategic planning half day intensive of over the course of the past 12 months that I have to tell you I am really excited to share the fact that the average person the average business owner who has gone through this program and put in the hard work that we laid out in the action plans, has achieved an average of 400 percent growth in their business over the course of the last 12 months.
[00:10:57] And I don’t know how many other organizations can say that they’re helping companies achieve 400 percent growth in their business, but we are doing that. We also launched CSuite Elite which is a collaborative and coworking business center for women in business.
[00:11:17] The ladies who are in this space are growing by leaps and bounds. It’s all because they have a community where on the fly they can get advice about growing a business or collaborate with one another they can partner together. It’s just the energy of being able to grow a business in a community versus trying to grow a business on your own. And we just launched that in March and the results that we’re getting out of that are phenomenal. We are still looking for more business owners to join us in the space. So if you are in the Washington D.C. area and you’re looking to grow your business in a community with other like-minded business owners and again this is a collaborative co-working space for women and business, I really do encourage you to get in touch with us you can get more information about CSuite Elite by going to w w w dot C-Suite elite dot com. And then most recently within the last 90 days, we launched a virtual online community for business owners called Club Thrive and Club Thrive is really helping companies move the needle on business. It is what we call 90 days to completion on steroids. In effect, it is the combination of the strategic intensive as well as the CSuite really all in one package but online and these business owners have access to me is a strategic business adviser.
[00:12:56] Small business expert financial manager and executive coach they have instant access to me and I’m coaching them. I’m also learning from them as well. But the results we’re getting in just 90 days I have one, for example, one member of the group who’s doubled her revenues over the last quarter and she’s doubled them in just 60 days.
[00:13:24] So those are the types of results that we’re getting out of the new programs that we launched over the course of this last year. So what can you expect from Plateau to Profits moving forward? So we will be changing the format just slightly in the coming season. So not only bring you interviews with industry experts but also incorporate what I call “Ask the CFO”, where you have an opportunity to send in your pressing questions regarding business and those questions will be answered on the air. So we’re getting those.
[00:13:59] We would like to receive your questions via e-mail or you can send your questions to success at Anavo Transformation dot com.
[00:14:17] If you send us your questions in the coming weeks we will answer your questions on air.
[00:14:23] We will also be launching our YouTube version of the podcast just to be able to provide you with more platforms and ways in which you can connect with us. And then finally we will be sharing information periodically about any new programs services or initiatives that we’re launching and Anavo Transformation Solutions. We want to keep the business community informed again. Just going back to my lofty goal, life goal of helping a million achieve a million. Each year, each month practically we are looking to launch something new or different or innovative that will help you as business owners pushed the needle on your business remain balanced in your business build the equity in your business that you want to build so that one day down the road you can actually exit with a nice nest egg. We’re able to keep you in tune with what we’re offering to help you get those things launched. I would, therefore, share more ways for you to connect with us in the coming weeks.
[00:15:34] So before I wrap up this episode today I want to leave you with some words from the late Dr. Richard Carlson, who is the author of Don’t sweat the small stuff. So he says “remember that the journey to a thousand miles begins with a single step.”
[00:15:53] Sometimes when you are considering taking a new venture whether it’s raising a child writing a book starting a business or in my case launching a podcast, the task can seem overwhelming. It’s as though you will never be able to arrive at your final destination as if the first step is going to help. When you look too far out towards the horizon it seems way too difficult. You may even wonder where to begin.
Take a single step followed by another and then another. Don’t look too far into the future and…
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[00:16:26] The trick to success sounds very simplistic, but it is very simple. Just begin. Take a single step followed by another and then another. Don’t look too far into the future and don’t look too far behind you. Stay centered in the present moment and follow your simple plan. You will be amazed at what you can accomplish. I can tell you I am a living testimony of the wisdom shared by Dr. Richard Carlson a journey to a thousand miles really did begin with a single step. Today I am ever so grateful having made the first steps the second step and all the others that came behind it. I want to thank you all for listening to the podcast. It’s because of you that we continue our quest to educate the small business community. I pray that you continue to listen and I also encourage you to please let us know what you think about the podcast by leaving a review on iTunes. And finally, if you have a question or topic that you like that you would like for me to cover in the coming weeks please send an e-mail to success at Anavo Transformation that’s success at Anavo Transformation dot com. Stay tuned for some special treats during the remainder of this month as well.
[00:17:56] I will be interviewing such great names as Bob Berg who is the author of the “Go Giver” and Dr. Willie Jolley who is a phenomenal motivational speaker that is known around the world.
[00:18:13] One final word before I close out to you is to take your first step. Don’t worry about it being incomplete. Don’t worry what others will think. Most people will not follow through on their dreams and objectives. The ones who do and ultimately become successful are the ones who just simply took the first step.
[00:18:35] I want to thank you so very much for joining me on this episode of Plateaux to Profits and until next time remember, the plateau is just a platform for growth.
The post Plateau to Profits First Anniversary P2P: 051 appeared first on Anavo Transformation LLC.
20 min
June 27, 2017The Impact Of Maintaining A Healthy Lifestyle As A CEO With Milan Perry P2P: 050
Leadership sets the tone. As CEO of your business, your mind, body, and soul matters to your business. When the 3 (mind, body, and soul) converge, and they are healthy, the business wins in a huge way. When there is an imbalance between the 3, the business loses.
Milan C. Perry, International Health Lifestyle Coach, Chef and proud owner of SoNaturelle Wellness. A career changer who made a whole life transformation; from driving a FedEx truck to health, wellness, personal chef to high-level executives, then to lifestyle coach. Milan is an International Health Lifestyle Coach & Personal Chef to high-level professional women 40 – 60 years of age. As the founder of her Wellness Boutique Sonaturelle, where she mentors her clients on how to incorporate healthy living into their unique lifestyle so that they can stop struggling to fit into clothes they love, no longer have to shop in larger sizes, to love their body and feel good in their skin. Weight loss should be transformative and sustainable.
Questions I Asked Milan:
How does having a healthy lifestyle impact a CEO?
What types of things should a CEO look into in terms of wellness?
Do you have quick tips for business owners to incorporate in day to day life?
You have to understand your body and you have to be balanced with it. - Milan PerryTweet This
What You’ll Learn From This Episode:
How Milan figured out how to combine her knowledge from culinary school with her passion for wellness.
Why there is value in every experience you have as a business owner.
Why Milan creates custom programs for her clients instead of selling one package.
The effects of having a poor wellness routine.
The value of incorporating exercise into your work life.
Connect with Milan
Website | Facebook
The post The Impact Of Maintaining A Healthy Lifestyle As A CEO With Milan Perry P2P: 050 appeared first on Anavo Transformation LLC.
37 min
June 20, 2017Effective Use Of Interns As A Business Growth Strategy – Interview With Delmar Johnson P2P: 049
Scaling and growing a business can be challenging, especially when you have a tight budget. My guest today will reveal effective strategies to help companies build a team without a budget, or with a limited budget. Today I’m talking to Delmar Johnson, president, and CEO of HR Brains for Hire. With 20 years of human resources experience, Delmar helps small and mid-size businesses get the right support in place. She believes sourcing the right people in the season is a delicate balancing act, but most certainly one that can be achieved.
Questions I Asked Delmar:
What are some of the strategies that companies can consider in terms of hiring when they have limited financial resources?
What pitfalls do you see companies fall into when hiring interns?
How do you determine what’s appropriate when bringing in an intern in terms of compensation?
How can hiring an intern improve your business?
Do you employ any interns right now?
It cost to be the boss. - Delmar JohnsonTweet This
What You’ll Learn From This Episode:
Why you need to invest in your business.
How you can utilize interns within your business.
Advice Delmar has in terms of what kinds of interns to hire and where to find them.
The responsibilities owners have when bringing in interns.
The benefits of hiring someone without experience.
Connect with Delmar
HR Brain For Hire | LinkedIn | Twitter

The post Effective Use Of Interns As A Business Growth Strategy – Interview With Delmar Johnson P2P: 049 appeared first on Anavo Transformation LLC.
42 min
June 13, 2017Stress Management for Today’s CEO – Interview with Leslie Garcia P2P: 048
Leslie Garcia is a Licensed Clinical Social Worker who is a first-generation American, born in New York City to immigrant parents from the Dominican Republic. With a passion for the mental health and wellness for women entrepreneurs, Leslie Garcia created Counseling Space to help women who are struggling behind the scenes with the mental challenges that are often associated with business ownership and professional leadership.
With over 15 years of experience in the mental health field, Leslie is dedicated to changing the conversations we have about mental health and educating others on the importance of preventative mental health and mental wellness plans. Leslie Garcia has worked in settings that allowed her to serve as an advocate for immigrants, disabled individuals, and for the World Trade Center 9/11 Responders.
Questions I Asked Leslie
Can you define stress for the listeners?
What should we be doing to be aware of stress and its impact?
How does stress impact the bottom line & growth of a business?
Why don’t CEO’s ask for help when stress is impacting their business?
What are some techniques we can use to minimize stress in our business?
Can you share one or two challenges you faced in your business, what you learned from them and what you overcame?
It’s important for us to acknowledge it and have positive coping skills to deal with it….
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What You’re Going to Learn
How stress impacts the body
Why your body is the best indicator when something is off
How stress impacts the cultural environment at work
How shame is related to women asking for help when it comes to stress
What stress factors have a negative impact on business
How you can use Leslie’s ‘Purpose before Profit’ to minimize stress
We don’t really reflect on the accomplishments we’ve made. @CounselingSpace
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Where to Connect with Leslie
Website | Twitter | Facebook
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33 min
June 06, 2017Instagram: My New Marketing Drug – Interview with Sara Nickelberry P2P: 047
Sara Nickleberry has been an entrepreneur since 1998. After completing a Bachelor of Science Degree in 1994 from Eastern Michigan University majoring in Organizational Communications, Public Relations & Advertising, Sara held positions in the public and private sectors before discovering a passion for branding and marketing. After a number of years representing automotive companies at sponsored events such as Oprah’s “Live Your Best Life”, The “X Games Dew Tour”, The Chevrolet HBCU Tour and the NBA’s Rhythm and Rims, Sara transitioned to online marketing for her own home based travel business that she shared with her husband.
In 2008, Sara discovered the power of email marketing and social media. After years of studying and applying various online marketing strategies with her own business, Sara launched her social media marketing service in 2011.
Sara focuses on three areas of service: social media management, social media strategy, and social media training. She helps solopreneurs and small businesses establish an online presence, connect with their target market, and build an online community.
Questions I Asked Sara:
How have you seen your business transform as a result of the whole social media scene?
Is there a certain market that you prefer to work with?
How do you leverage Instagram as a marketing tool?
How do you create a strategy to attract individuals you’re interested in engaging with?
There's plenty of opportunity on Instagram, it's just about finding out how to make it work for you. - Sara NickelberryTweet This
What You’ll Learn From This Episode:
What social media platforms you should be utilizing.
How Instagram compares to other social media platforms.
What Sara does to take that conversation with her clients off of Instagram and to her website.
Why you need to be consistent on Instagram.
The importance of knowing why people are on Instagram.
Connect with Sara
Twitter | Facebook | Instagram
The post Instagram: My New Marketing Drug – Interview with Sara Nickelberry P2P: 047 appeared first on Anavo Transformation LLC.
43 min
May 30, 2017Diversifying Your Business Investments – Interview with Demond Hicks P2P: 046
Hicks Holding, LLC was starting in May of 2015, it was started to fill a void that we saw in our community. Demond and Loren Hicks realized that most people didn’t know how to invest or protect their micro businesses. So, we decided to take what we’ve accumulated over the years in government contracting also in the private and public sectors and offer our services at prices that people could afford.
Demond Hicks is a recurring contributor on CNBC’s The Closing Bell he has been part of the Retail Investors Roundtable for more than 2 years. He consults with over 20 individuals and businesses on stock purchases, mini IPOs and REIT investments. Demond was in The Washington Business Journal as A Businessperson on the come up in the DC area in 2016. He also manages the stock vesting and dividends for Bob Johnson’s public REIT (founder of BET).
Hicks Holding also does bookkeeping, contract writing and consulting for individuals and micro businesses.
Questions I Asked Demond
I know you have an accounting background, how did you get into the investing side of finance?
How did you then take the investment side of business and parlay it into other business services?
Can you share when you started your Facebook group and how it’s grown?
What has been the differentiating factor with the growth you’ve seen in 2017?
What are some of the things you advise your small business clients on when it comes to investing?
What is something businesses can do now if they’re interested in starting to make investments for their business?
I have to be able to trust the people I work with, whether I’m doing business for you or with you….
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What You’re Going to Learn
How Demond’s Facebook group led to being on CNBC, every month
How being upfront and direct with his clients has led to consistent growth
How referrals drive his business
Why Demond recommends Exchange Traded Funds for small businesses
How Demond’s company differentiates their fee structure from other companies
How Demond’s children are involved in the family business
Our sole purpose is to make sure that the people we work for make money. @dhicks1976
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Where to Connect with Demond
Website | Twitter | Facebook
The post Diversifying Your Business Investments – Interview with Demond Hicks P2P: 046 appeared first on Anavo Transformation LLC.
42 min

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Plateau to Profits with Lisa Anderson

Plateau to Profits with Lisa Anderson episodes