This week on the Skytale Insights podcast: Annie Robertson Hockey is joined by Alyssa Shaw, CEO of The Aesthetic Syndicate, for an inspiring conversation about leadership, brand evolution, and building lasting impact in the aesthetics industry.

With more than 20 years of experience in beauty and wellness, Alyssa has scaled leading brands such as Ulta Beauty, Glowbar, and [solidcore], fostering growth through strategic vision and team empowerment. As she leads The Aesthetic Syndicate into a new chapter, including an exciting rebrand soon to be revealed, Alyssa shares reflections from her early career, insights into maintaining consistency in branding, and the importance of staying closely connected to her team and business.

Listeners will hear how Alyssa’s “people-first” approach, grounded in authenticity and accessibility, has shaped her values as a leader and fueled the company’s continued success. She also reveals what she’s most proud of as The Aesthetic Syndicate continues to evolve as a trailblazer in the medical aesthetics space.

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