Idea Exchange American Express

Platinum Electrician’s Joshua Nicholls on building a $60 million franchise group that aims to wow every customer | #4


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In this episode, how a 22 year-old electrician noticed what many home and business
owners have known for a long time. That if you booked a sparky to do a job, you weren’t
100% sure that they’d actually arrive on time … if at all! So, he set about creating
Platinum Electricians, a franchise group that has WOWing the customer at the front and
centre of every business transaction. And it’s been so successful, it will turn over $60
million this year!
“We have a 21 step customer mantra that all our franchisees implement whenever they go onsite. It’s sole aim is to WOW our customers so they talk about us to others and remain with us for a very long time. It’s our point-of-difference in a crowded market place.”
Joshua Nicholls - Platinum Electricians
 
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Idea Exchange American ExpressBy American Express