Taylor Jacobs, Associate Athletics Director for NIL and Strategic Initiatives, joined this week's edition of Play by Play, presented by The Advocate. 

Bayou Traditions, a Baton Rouge-based collective launched on Monday to empower Name, Image, and Likeness opportunities for LSU student-athletes, has been named the official collective of LSU Athletics.

Jacobs joined Chris Blair and Kent Lowe to talk more about the historic partnership.