Oliver Kenyon is a UK-based entrepreneur and the Co-Founder of ConversionWise, a company specializing in conversion rate optimization (CRO). Under his leadership, ConversionWise has collaborated with over 3,500 brands, including GFUEL, Lotus Biscuits, and Lamborghini, as well as prominent figures like Lionel Messi and Kim Kardashian.

He is also the Founder of AffiliateFix, a leading affiliate marketing community that grew to over 70,000 members and 400,000 discussions. This platform was later acquired by Neil Patel’s investment firm in 2017.

Before his entrepreneurial ventures, Oliver was a fully qualified chef. Beyond his business achievements, he is dedicated to education, offering courses on platforms like Udemy to share his expertise in CRO. 

Summary

In this episode with Oliver Kenyon, you’ll learn:

• How Oliver built ConversionWise, a large conversion rate optimization (CRO) agency, including how they helped put landing pages on the map.

• Since the landing page industry exploded, how ConversionWise has evolved and adapted.

• When Oliver met his co-founder Andy and how they divide their workload.

• Whether they have any systems in place, such as EOS (Entrepreneurial Operating System) or OKR (Objectives and Key Results).

• The current status of the affiliate community that Oliver built (and his first exit), AffiliateFix.

• Whether Oliver started out specifically aiming at eCommerce or if he had adopted a more general approach.

• Some examples from Oliver of best practices that apply across the whole industry.

• Where Oliver sees issues where direct response does not really work but conversion is optimized, such as traffic that is too expensive.

• Whether Oliver thinks tech stack and brand infrastructure can affect conversion.

• How he feels about the future, including CMS (content management systems), Shopify, and AI.

• How ConversionWise works with brands on the CRO side and what their retention is like.

• How you can get in touch with Oliver.

In this episode with Luc Arama, you’ll learn:

• HSBC Innovation Banking’s acquisition of Silicon Valley Bank (SVB) and Luc’s feelings about it.
• How companies manage a debt facility with SVB in both the UK and the US.
• Why a founder should consider going down the debt route rather than the equity route.
• At what stages does HSBC Innovation Banking lend to companies.
• What terms HSBC Innovation Banking usually offer for someone who is raising money through both an equity round and a venture debt facility.
• How HSBC Innovation Banking differentiates itself in the market against traditional banks, venture debt funds, and VC funds.
• How it differentiates from revenue-based financing.
• Why HSBC Innovation Banking helps so many software companies compared to e-commerce.
• What the due diligence process is for HSBC Innovation Banking when it underwrites.
• Examples of covenants being breached and what happens if they are breached.
• What needs to happen for HSBC Innovation Banking to auction off a business.
• How Luc sees the financing landscape evolving in the future.
• How you can get in touch with Luc.

In this podcast episode, Alexej and Rand Fishkin discuss the advantages of angel funding over venture capital for startups, emphasizing sustainable business growth over rapid scaling. Rand shares insights from his experience with Moz and SparkToro, highlighting alternative investment structures and the potential impact of AI on search and SaaS industries. They also explore wealth-building approaches for entrepreneurs and the importance of antitrust policies in fostering innovation.

🔍Timestamps:

00:01 Alexej welcomes Rand to the conversation

00:44 Rand introduces himself, discussing Moz and SparkToro

02:19 Discussion on non-VC funding choices

04:40 Reasons for preferring angel investment over VC

08:34 Critique of the venture capital model

13:57 Explanation of SparkToro’s unique funding terms

18:19 Approach to building profitable, sustainable businesses

22:18 Liquidation preferences and SparkToro’s terms

24:31 Structure of SparkToro’s board and decision-making

29:27 Investors overlapping in multiple projects

34:01 Future of search and AI's impact on Google

38:03 Discussion on AI's role in SaaS

42:05 Implications of AGI and SaaS models

45:07 Wealth-building through sustainable entrepreneurship

51:54 Challenges of modern entrepreneurship and monopolies

57:00 How to connect with Rand on LinkedIn and Threads

-- LINKS --

 ► Show Notes: https://nuoptima.com/saas-podcast/sparktoro-rand-fishkin

🔗 Follow NUOPTIMA:

• LinkedIn: https://www.linkedin.com/in/alexej-pikovsky-9743701/
• Website: https://www.nuoptima.com 

🔗 Follow Rand:

• LinkedIn:  https://www.linkedin.com/in/randfishkin
• Website: https://sparktoro.com/

🔔 Stay Updated: Turn on notifications to never miss our latest videos on growth tactics in SaaS, trends, and business insights. 

In this podcast episode, we dive deep into Rizzle's innovative journey from a short-form video platform to a leading SaaS for AI-driven video creation. Discover how Rizzle prioritizes product features, manages challenges, and envisions the future of video editing. Hear personal insights on fundraising, team dynamics, and the entrepreneurial spirit from the co-founder with a rich tech background. Don't miss key lessons and an inspiring success story on navigating the tech industry and scaling a startup.

🔍Timestamps:

00:00 Introduction to Product Features and Prioritization

01:03 What is Rizzle?

03:21 The Journey of the Founders

05:13 Pivoting the Business Model

12:15 Current Focus and Market Positioning

16:34 Team Structure and Engineering Talent

22:49 Building Brand Awareness and Moving Away from Free Models

23:10 The Future of Video Editing with AI

25:46 Challenges in Fundraising and Market Competition

29:44 Lessons Learned from Fundraising Struggles

35:18 Splitting Roles and Responsibilities in a Startup

36:26 Critical Lessons for SaaS Founders

39:48 Quick Fire Questions and Closing Thoughts

-- LINKS --

 ► Show Notes: nuoptima.com/saas-podcast/rizzle-vidya-narayanan

🔗 Follow NUOPTIMA:

• LinkedIn: https://www.linkedin.com/in/alexej-pikovsky-9743701/
• Website: https://www.nuoptima.com 

🔗 Follow Vidya:

• LinkedIn:  https://www.linkedin.com/in/hellovidya
• Website: https://rizzle.com/

🔔 Stay Updated: Turn on notifications to never miss our latest videos on growth tactics in SaaS, trends, and business insights. 

In this podcast episode we dive deep into Pegasus, a pioneering SaaS platform transforming the equestrian event management industry. Sam, the founder, takes us through the company's vision of becoming the global operating system for the equestrian economy. Learn about their unique journey from bootstrap beginnings to launching with potential, powered by a strong marketing strategy and deep industry insights. Discover the challenges and triumphs of developing such specialized software, their strategic approach to market entry, and how they plan to dominate this niche yet lucrative industry. Perfect for tech enthusiasts, aspiring founders, and anyone with a passion for SaaS and equestrian sports.

🔍Timestamps:

00:00 Introduction and Welcome

00:07 Overview of Pegasus and Its Vision

01:46 Event Management System Features

03:12 Marketplace and Future Plans

05:29 Founder's Journey into Equestrian Tech

05:48 Building the Business During COVID

08:23 Initial Challenges and Launch

11:51 Marketing Strategy and Brand Building

13:24 Podcasting as a Growth Tool

18:44 Personal Podcast Preferences

23:14 CrossFit and Business Insights

27:53 CrossFit's Unique Business Model

29:20 The Appeal of CrossFit Competitions

31:01 Marketing Strategies in Sports

33:05 Building Pegasus: A Journey of Trust and Relationships

36:06 Soft Launch and Customer Feedback

38:57 Challenges and Strategies in Scaling

43:06 The Role of Venture Capital

46:03 Lessons from a Founder Couple

52:41 Contact and Final Thoughts

-- LINKS --

 ► Show Notes: http://nuoptima.com/saas-podcast/pegasus-sam-baynes

🔗 Follow NUOPTIMA:

• LinkedIn: https://www.linkedin.com/in/alexej-pikovsky-9743701/
• Website: https://www.nuoptima.com 

🔗 Follow Sam:

• LinkedIn:  https://www.linkedin.com/in/sam-baynes-1b039013b/
• Website: https://www.thepegasus.app/

🔔 Stay Updated: Turn on notifications to never miss our latest videos on growth tactics in SaaS, trends, and business insights. 

In this episode, we sit down with Dipti, the founder of CRSTL, a modern B2B commerce network focused on enabling brands of all sizes to go omni-channel. Dipti shares the journey of launching CRSTL, discusses the challenges faced, and the unique value CRSTL brings in the EDI space. Learn about her background, the importance of customer focus, and the strategic decisions behind building and scaling a SaaS business in the eCommerce infrastructure space. Timestamped segments include the origin story of CRSTL, growth channels, customer validation, team building, resource allocation, fundraising experiences, and advice for other entrepreneurs.

🔍Timestamps:

00:00 Welcome and Introduction

00:08 The Story Behind CRSTL

04:29 Understanding CRSTL's Market and Product

06:03 Building and Growing the Business

07:52 Customer Focus and Differentiation

30:07 Challenges and Resource Allocation

35:23 Quick Fire Questions and Conclusion

-- LINKS --

 ► Show Notes: http://nuoptima.com/saas-podcast/crstl-dipti-desai

🔗 Follow NUOPTIMA:

• LinkedIn: https://www.linkedin.com/in/alexej-pikovsky-9743701/
• Website: https://www.nuoptima.com 

🔗 Follow Dipti:

• LinkedIn:  https://www.linkedin.com/in/diptidesai/
• Website: https://www.crstl.so/

🔔 Stay Updated: Turn on notifications to never miss our latest videos on growth tactics in SaaS, trends, and business insights. 

In this episode of the SaaS Minds Podcast, host Alex interviews Ishay Tentser, CEO and founder of Timeless AI. Ishay shares his unique journey of pioneering a business on WhatsApp five years ago, which has now become a trend among VCs. He explains how he runs Timeless AI, which integrates WhatsApp with CRM systems to bring all customer communication into one platform. Ishay also discusses managing platform risks, maintaining a first-mover advantage, and balancing his time with a web development agency he co-founded. The discussion covers Timeless AI’s product-led growth strategy, challenges faced with WhatsApp API changes, and future plans. Ishay emphasizes the importance of focusing on customer needs, SEO, and the compound interest effect, alongside recommending great SaaS tools and sharing valuable advice for other SaaS founders.

🔍Timestamps:

00:00 Introduction to Ishay Tentser's Journey

01:15 Building a Business on WhatsApp

03:14 From Web Development to SaaS

06:20 Growth and Customer Acquisition Strategies

10:57 Product Market Fit and Future Plans

20:33 Navigating CRM Partnerships and Integration

22:37 Exploring Product Roadmap and Platform Expansion

23:53 Addressing Platform Risks and API Dependencies

28:04 Preventing Misuse and Ensuring Ethical Practices

30:33 Quick Fire Questions and Recommendations

35:45 Final Thoughts and Key Takeaways

38:10 Conclusion and Promotion

-- LINKS --

 ► Show Notes: http://nuoptima.com/saas-podcast/timelinesai-ishay-tentser

🔗 Follow NUOPTIMA:

• LinkedIn: https://www.linkedin.com/in/alexej-pikovsky-9743701/
• Website: https://www.nuoptima.com 

🔗 Follow Ishay:

• LinkedIn:  https://il.linkedin.com/in/tentser
• Website: https://timelines.ai/

🔔 Stay Updated: Turn on notifications to never miss our latest videos on growth tactics in SaaS, trends, and business insights. 

In this episode of the SaaS Minds podcast, we explore the remarkable journey of serial entrepreneur Chris Baden. Chris, a three-time founder and CEO of Flowchat, shares his experience in transforming his latest startup from an agency tool to a standalone SaaS business, achieving $1M in annual recurring revenue (ARR) in just two years. Discover how Chris balances his entrepreneurial ventures with family life, having three kids, and competing in multiple seasons of American Ninja Warrior. Learn about his strategies for scaling Flowchat, the importance of branding and partnerships, and insights from his involvement in Dan Martell's SaaS Academy. This episode is packed with valuable lessons on entrepreneurship, growth, and personal development.

🔍Timestamps:

00:00 Introduction to Chris Baden's Journey

01:03 Chris Baden's Background and Flowchat

02:04 Challenges and Strategies in SaaS

04:06 Non-Technical Founder Insights

05:55 Lead Generation and Early Success

08:22 Transition from Agency to SaaS

12:31 White Labeling and Customer Segmentation
23:12 Balancing Family and Entrepreneurship
26:50 Daily Life in Vegas

27:26 American Ninja Warrior Journey
29:01 Lessons from Ninja Warrior
32:15 Flowchat's Branding and Growth

35:55 Scaling with Strategic Partnerships
39:45 Future Goals and 10X Thinking
43:05 Insights from SAS Academy
47:33 Best Advice and Closing Thoughts

-- LINKS --

 ► Show Notes: http://nuoptima.com/saas-podcast/flowchat-chris-baden

🔗 Follow NUOPTIMA:

• LinkedIn: https://www.linkedin.com/in/alexej-pikovsky-9743701/
• Website: https://www.nuoptima.com 

🔗 Follow Chris:

• LinkedIn:  https://www.linkedin.com/in/thechrisbaden/
• Website: https://www.flowchat.com/

🔔 Stay Updated: Turn on notifications to never miss our latest videos on growth tactics in SaaS, trends, and business insights. 

In this podcast episode, Jeff Whitlock, CEO of Grain, discusses the evolution and innovative strides of Grain, an AI note-taking and conversational intelligence tool. Learn about Grain's unique features, market positioning, growth strategies, and Jeff's insights on navigating the SaaS landscape. Get an inside look at their product's journey, challenges faced, and the importance of innovation in retaining customers. Jeff also shares his personal experiences balancing work and family, and offers valuable advice for aspiring SaaS founders.

🔍Timestamps:

00:00 Introduction to the SaaS Minds Podcast

00:25 Meet Jeff: CEO of Grain

00:44 Understanding Grain's Product and Market

02:23 Grain's Competitive Landscape

04:48 Grain's Pricing Model

06:02 Key Metrics and Growth Trajectory

07:38 Challenges and Growth Strategies

14:04 Product Innovation at Grain

23:45 Jeff's Journey and Leadership Insights

29:32 Balancing Work and Family

31:30 Quick Fire Questions and Recommendations

37:05 Conclusion and Final Thoughts

-- LINKS --

 ► Show Notes: http://nuoptima.com/saas-podcast/grain-jeff-whitlock

🔗 Follow NUOPTIMA:

• LinkedIn: https://www.linkedin.com/in/georgeilich/
• Website: https://www.nuoptima.com 

🔗 Follow Jeff:

• LinkedIn:  https://www.linkedin.com/in/jeff-whitlock/
• Website: https://grain.com/

🔔 Stay Updated: Turn on notifications to never miss our latest videos on growth tactics in SaaS, trends, and business insights. 

In this episode of SaaS Minds, Alina Vandenberghe, co-founder and co-CEO of Chili Piper, shares her journey of migrating from Romania to building a $30 million SaaS company. She elaborates on her philosophy of leadership, rebranding her title to better reflect her role in guiding her team rather than commanding it. Alina dives into the challenges and strategies of scaling a SaaS company, emphasizing the crucial roles of customer segmentation, brand, culture, and decision-making processes. The conversation also touches upon the nuances and responsibilities of maintaining a personal and company presence on LinkedIn, alongside the impact of humor and transparency in leadership. Alina provides insights into Chili Piper's flagship product, its differentiation in the market, and tactics for growth, including focusing on ideal customer profiles (ICPs) and leveraging brand and culture for outbound success. The discussion also includes Alina's perspective on work-life balance, the importance of play and rest in preventing burnout, and some actionable advice for fellow SaaS founders.

🔍Timestamps:
00:00 Welcome to SaaS Minds: Introducing Alina of Chili Piper
00:09 Redefining Leadership Titles: From CEO to GEO
01:24 The Evolution of Chili Piper: A SaaS Success Story
04:53 Navigating the Competitive Landscape of SaaS
08:52 The Power of LinkedIn for CEOs: Pros, Cons, and Impact
17:49 SaaS Growth Strategies: From Product-Market Fit to Scaling
21:29 Cultivating Company Culture for Success
25:00 Quickfire Round: Insights and Advice for SaaS Founders
29:14 Closing Remarks and Promotions

-- LINKS --
 ► Show Notes: https://nuoptima.com/saas-podcast/pavilion-alina-vandenberghe

🔗 Follow NUOPTIMA:
https://uk.linkedin.com/in/amangrowth
Website: https://www.nuoptima.com 

🔗 Follow Alina:
LinkedIn: https://www.linkedin.com/in/alinav/
Website: https://www.chilipiper.com/

🔔 Stay Updated: Turn on notifications to never miss our latest videos on growth tactics in SaaS, trends, and business insights.