Shama Hyder is a pioneer of digital marketing, starting her company Zen Media when Twitter had just 2000 members. She has followed the explosion of social media and written books on the topic that are now used as reference texts in Universities.

Shama and I had a whirlwind conversation on everything from content marketing to influencer marketing to the future of advertising, and there are some real gems Shama cited as examples in the interview, linked below.

Not Boring

https://notboring.substack.com/

match.com ad

https://www.youtube.com/watch?v=YPq23RWpgPM

KFC Short Film

https://www.youtube.com/watch?v=j0e7Bj_7T3k

Ocean Spray

https://www.youtube.com/watch?v=NVGN7r1aAY0

Carter's Ad

https://www.youtube.com/watch?v=liuiD7540Lo