30MPC Hall of Fame | 30 Minutes to President's Club

Playbook 1: Nick and Armand teach you how to cold call

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Every 10th episode, we tear down one topic. The first 30MPC Playbook Episode covers everything cold calling.


TOP ACTIONABLE TAKEAWAYS

  • Preparation - Get all your research done before, 40 dials over 60 minutes
  • Tone - Kill all your uptones and slow the conversation down like an executive
  • Opener - ‘Heard our name tossed around’ or ‘ask for permission.’ Not ‘how’s it going.’
  • Value - Lead with typically language and problems. Then, solve the problem.
  • Objections - Calibrate the objection first. Ask disarmingly blunt questions.
  • Go in for the Kill - Suggest some times. If the calendar’s gone, send the placeholder


    • RESOURCES DISCUSSED:

    • Time is running out to register for our upcoming 30MPC Live webinar.
    • Download our exclusive cold calling battlecard by signing up for the newsletter.
    • Gong improves your win rates, starting with their Discovery Cheat Sheet + our top discovery tactics (in the link).
    • Improve sales execution with Outreach. Click to watch our playbook on how to write better subject lines.
    • Share demos, proposals, and customer stories that push opportunities over the finish line with Vidyard. Click to see our top video tips + use promo code 30MPC to upgrade to a Pro account free for 30 days. 
    • Dooly instantly syncs notes to Salesforce and automatically adds contacts to accounts. Click to access the sales template we use to qualify and close more deals, faster.
    • Automate conversational texting for the entire customer journey with Skipio. Click to check out our best practices for texting prospects.


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      30MPC Hall of Fame | 30 Minutes to President's ClubBy Nick Cegelski & Armand Farrokh
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