Playing At Business - toy & game business podcast with Steve Reece

This not a podcast episode, instead it is an advertorial in which host Steve Reece talks at length about his own experience in the toy & game business and how our Consultancy business came about.

We wanted to put this recording up to explain how we work and what we do in more detail for anyone who is interested.

We talk through each of our Consultancy services in detail.

Normal service on the PLAYING AT BUSINESS podcast will resume very soon!

Licensed products are a major feature of the toy & games business. In this episode we take a look at the key elements of licensed toys & games in terms of standard deal terms to acquire licenses, the do's and dont's of licensing and we take a look at what a healthy approach to licensing looks like for toy & games companies.

Europe remains a major region for the toy business, but it is a very fragmented region with more than 40 countries/territories, along with many languages, cultures and peoples.

In this episode we discuss how to approach this potentially lucrative but highly fragmented market.

The Collectables toy category has been a major pillar of the toy business for a long time now. But the costs and risks of trying to enter this category can be high, while product launches tend to be very hit or miss. In this episode of The PLAYING AT BUSINESS podcast we look at the key success factors for Colelctable toy product lines.

Toy & Game packaging is often more important than the product within in terms of motivating someone to buy the product in the first place. There are some fundamentals of effective toy packaging, as well some very common mistakes. We run through all of this in Episode 62 of The PLAYING AT BUSINESS podcast.

For any budding or established toy inventors this is a must listen episode!

For any company who has been in business for a while, entering into new product categories becomes an obvious but not entirely risk free move. In this episode of the PLAYING AT BUSINESS podcast we take a look at why companies choose to enter into new product areas, how self-awareness is one of the most important things to consider and how successful companies enter new product categories and minimise the risk of failure in doing so.

Effectively presenting products is one of the most critical skills for people in the commercial departments of the toy industry. In Episode 57 of the Playing At Business podcast we take a look at 5 key success elements of effectively presenting toy products. It isn't just a case of showing how the product works (although that's part of it). There is much more to presenting products well enough to sell them. Check out this week's episode to find out more!