Birds do it. Bees do it. Even educated fleas do it….. Well, I’m not sure about the last one but someone somewhere has probably done some research on the topic. We humans certainly do it, especially when we’re young. I’m not talking about falling in love but about extending Cole Porter’s observations to a different world, something up there in terms of importance — playing.

This podcast explores the key role which play has in successful innovation.

⁠⁠⁠You can find a transcript here,⁠⁠⁠ together with many other innovation resources including video, audio, cases, tools, even some songs!