In this podcast, Stefan shares with you some pricing strategies for marketing your product or service.

People often ask Stefan how much they should charge for a service that they are offering. His answer to that question is always, “What are people willing to pay? What is the demand for your product or service”?

The demand is based on a lot of different factors, but primarily it is determined by the perceived value of your product or service.

Renowned business trainer, Kate Zabriskie once said, "Your customers' perceptions are your reality".

No matter how amazing you think your product or service is, your success depends, in part, on how effectively you are able to respond to the ever-changing needs of your target market.

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