In this podcast, Stefan points out that if you want to achieve success in your business and in your life, you need to experiment more and fail more.

Society has taught us that failure is bad; that if we fail, we aren’t good enough, but the opposite is true.

The reality is that the only time you truly fail is when you don’t try. You need to embrace the possibility of failure.

So many people are afraid to take a risk, for fear that they will fail, but failure is your greatest asset – it tells you what worked and what didn’t work.

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