Episode 4 gets you PluggedIN with Bubby, 20 year old sneaker store owner from Ithaca, New York. Bubby connects with us to give you the free game on opening a store, beginning in the shoe game, and what you can do to ensure increase in your own sneaker business. OSK is the example of having a good business model, and Bubby expresses the importance of high quality customer service throughout the show!