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There is no doubt that lawyers do not have a general goodwill in everyday society, and it's been that way for centuries. Shakespeare famously wrote in his play Henry VI, "Let's kill all the lawyers." In the time since that play was written, things haven't really changed, but one company hopes to change the perception by making the process of finding and working with legal professionals easier and more pleasant: IUSNOVA.
The name, which is a combination of Ius (Latin for law) and Nova (Latin for evolution), describes their lofty goal: to evolve the legal world. This is accomplished by putting together a marketplace of legal professionals where you can go and enter your issue and be matched with the most appropriate lawyer for your specific issue. For example, if you are looking for a patent attorney, you might be paired up with someone who is good at general patents, but if you are a chemical engineer looking to patent a particular chemical compound, you would likely need a specialist.
Once you've got your lawyer, how do you know what is being accomplished or where they are in the process? Understanding what the lawyer is working on and what you are being charged for is nearly impossible, despite the tons of documents that are produced every day. IUSNOVA gives both lawyers and clients a way to keep track of what is happening directly within the platform. As documents are created, they can be stored and shared with the client all without having to use another solution. This gives the client a better understanding of the process and their place in it, as well as giving a feeling of accomplishment.
Once the task is complete, you can then review your experience in the marketplace, giving future clients matched with that lawyer more information before making the decision to work with them. The service is available now in limited availability.
Scott is a developer who has worked on projects of varying sizes, including all of the PLUGHITZ Corporation properties. He is also known in the gaming world for his time supporting the rhythm game community, through DDRLover and hosting tournaments throughout the Tampa Bay Area. Currently, when he is not working on software projects or hosting F5 Live: Refreshing Technology, Scott can often be found returning to his high school days working with the Foundation for Inspiration and Recognition of Science and Technology (FIRST), mentoring teams and helping with ROBOTICON Tampa Bay. He has also helped found a student software learning group, the ASCII Warriors, currently housed at AMRoC Fab Lab.
Nakia MannSpecial CorrespondentLive DiscussionPowered by Amazon PrimeLeading a healthy lifestyle can be difficult. Sometimes it can be difficult to know what is a healthy decision, and often times the unhealthy choice gives a greater immediate reward than the healthy decision. For example, eating a few slices of barbeque brisket is likely to give a much greater immediate reward than eating a salad. But, there is a new way to begin to receive rewards for making healthy decisions: LifePoints.
Through this system, people can receive points for making healthy decisions. In the beginning, the app is focusing on fitness decisions, such as going to the gym. The app will track how long you spend at the gym and give you points based on that time. With time, the company plans to bring additional options to the platform to continue encouraging healthy decision making. Once you have these points, you can exchange them for rewards at various partners. These partners can give discounts or merchandise, depending on the partner and points redeemed.
This system is designed to provide a positive feedback loop for users to encourage them to make the healthy choice, rather than the unhealthy choice. To return to the previous example, you might be more likely to eat the salad instead of the barbeque if you know that you can get a discount on your gym membership or clothing.
The service is currently available for testing in the Niagra region of Canada, with two partners: Popeye's Supplements and Sky Zone Trampoline Park. If you are in that area, and currently own an iPhone, you can try the app right now in the App Store and start earning points to improve your health. The company plans to expand the partner lineup and expand the regions available as they conclude their testing.
Scott is a developer who has worked on projects of varying sizes, including all of the PLUGHITZ Corporation properties. He is also known in the gaming world for his time supporting the rhythm game community, through DDRLover and hosting tournaments throughout the Tampa Bay Area. Currently, when he is not working on software projects or hosting F5 Live: Refreshing Technology, Scott can often be found returning to his high school days working with the Foundation for Inspiration and Recognition of Science and Technology (FIRST), mentoring teams and helping with ROBOTICON Tampa Bay. He has also helped found a student software learning group, the ASCII Warriors, currently housed at AMRoC Fab Lab.
Nakia MannSpecial CorrespondentLive DiscussionPowered by Amazon PrimeEverything these days is being quantified. Corporations subject their employees to a myriad of reports on a regular basis. These reports not only measure sales and demographics but the timing and workflow that are involved in employee metrics. Of course, it's not only big business that uses this kind of data. Our news and social media feeds are full of surveys and research studies that focus on everything from health and politics to frivolous ways to spend our free time. And even local businesses survey their customer from time to time, in order to tweak operations for efficiency and growth.
This topic is something that is actually on my mind quite a bit as I struggle with the onslaught of big data that is taking over our business culture. Although my job as Executive Producer of Special Events for PLuGHiTz Live keeps me busy with things like travel schedules, event calendars/planning, and even audio/video recording and mixing, I also have a full-time job at a large bank. Of course, stats are important in both of these jobs but they are very different in how they are structured and measured. I often get frustrated with the ever-growing list of metrics that measure employee performance at the bank. They find a way to pull numbers from multiple processes and manipulate them in a way that supposedly measures our performance efficiency. One of the favorite quotes used by upper management is, "numbers don't lie." And although that statement, in and of itself is true, it can also be very misleading, in my opinion. Just because those numbers that they present to us are absolute, it doesn't mean that they tell the whole picture. After all, there is an infinite amount of ways to get from the number one to the number two. It's all in the extraction and presentation. That's why it was so refreshing to see the work that Carlos Romero and his team at Apex are doing.
Apex is a consulting firm that concentrates on program evaluation and health education social service programs. They recognized through their work that there is a lot more to the data that goes unmeasured. This additional information can actually be helpful to businesses and consumers. Through this new understanding, two new apps emerged. They are tied together by the premise that we have too much data and not enough insight. Brilliant!! Their newer app, which is being showcased here at Collision, is called Perspectives. It combines the more common survey style with a video element. It's an important addition because we have a lot of data but we need context to derive meaning from it. This could translate to more data or that we need the story behind the data. The app is about just that. How do we collect more stories and analyze them in more rigorous ways to work in conjunction with the quantitative data, supporting valuations for learning?
This added layer allows for a better analysis. You can learn from the qualitative data just as much, and sometimes more than from the quantitative data. It gives a much different perspective as it adds the words, feelings, and actions that can be acted upon instead of just the data from a specific set of questions.
Results can be very eye-opening. It turns out that the thing that you thought you were measuring, based upon the way that you are doing it, is not necessarily the same way it is perceived by your clients, etc. This added power, depth and richness from an actual interview is then combined with the efficiency of a survey. You can then see what patterns that immerge from the short videos, as well as other media. It offers so much more than just the traditional, what did you like? And many times you will get responses that you hadn't even considered.
The basic idea of the app is to braid together all of the existing technologies into one seamless system. And you can learn more about this exciting new type of analysis by watching our interview and also by checking out their website.
Scott is a developer who has worked on projects of varying sizes, including all of the PLUGHITZ Corporation properties. He is also known in the gaming world for his time supporting the rhythm game community, through DDRLover and hosting tournaments throughout the Tampa Bay Area. Currently, when he is not working on software projects or hosting F5 Live: Refreshing Technology, Scott can often be found returning to his high school days working with the Foundation for Inspiration and Recognition of Science and Technology (FIRST), mentoring teams and helping with ROBOTICON Tampa Bay. He has also helped found a student software learning group, the ASCII Warriors, currently housed at AMRoC Fab Lab.
Michele MendezEpisode AuthorAlthough Michele has worked in the banking industry full time for many years, she originally went to school with a concentration in communications, advertising and marketing. She began her career in sales and retail management, selling electronics and computers. Her love of all things tech eventually brought her back into the electronics arena three years ago when she started with PLuGHiTz Corporation to help with special events as a Production Assistant. Soon she began to dabble with the audio and video and is loving her role as Producer. She's also one of our content writers and assists with product reviews. Looking forward, she is excited to expand her skill set into editing and helping the company continue to grow.
Live DiscussionPowered by Amazon PrimeContent creators have a wide presence on the internet with a wide variety of voices and opinions to share with the world. Podcasting has become a wave of interest for years and is again on the upswing. One of our guests from Collision 2018 shared his decade-long vision of how we should be able to interact with these podcasters on a more personal level with his application, PodPoster.
The founder of PodPoster, Allan Hoving had an epiphany when his friend decided to make a podcast on their own back in 2009. Allan promised them that he would listen and provide feedback to help improve his friend's content, but he wanted to be able to speak his opinions rather than type them out in the comment section. Allan then realized that there is not a medium for easy audio commenting. Online vocal feedback is not really an option anywhere else, so Allan set his mind to be the first.
Allan found importance in providing feedback in the original medium that we were born with the ability to do. With the PodPoster iOS application, there are three simple options: listen, record, and send. You can listen to your favorite content creators and send them vocal feedback within the app. After hitting submit, the comments will be sent to the creator in the media that they choose to receive them. The comments you post can be moderated by the creator as well to ensure proper use of the app.
Today, the application has expanded to the possibility of audio comments to video recordings. PodPoster allows your opinions and constructive criticism to be heard and understood, not just read and looked over. PodPoster is the missing feedback loop in this ecosystem and is continuing to grow and update their horizons to best fit the user's voice.
For more information and contact information, you can visit the PodPoster website.
Scott is a developer who has worked on projects of varying sizes, including all of the PLUGHITZ Corporation properties. He is also known in the gaming world for his time supporting the rhythm game community, through DDRLover and hosting tournaments throughout the Tampa Bay Area. Currently, when he is not working on software projects or hosting F5 Live: Refreshing Technology, Scott can often be found returning to his high school days working with the Foundation for Inspiration and Recognition of Science and Technology (FIRST), mentoring teams and helping with ROBOTICON Tampa Bay. He has also helped found a student software learning group, the ASCII Warriors, currently housed at AMRoC Fab Lab.
Nakia MannSpecial CorrespondentDaniele MendezEpisode AuthorDaniele is a student at Florida Polytechnic University who is studying Computer Science with a concentration in Cyber Security. In High School, she was introduced to the science and technology world through the Foundation for Inspiration and Recognition of Science and Technology (FIRST), a robotics foundation where students of varying ages can compete through tasks that their robots perform. With help from mentors she met through FIRST, she became interested in programming and developing. Today, Daniele is a special events host for F5 Live: Refreshing Technology and PLuGHiTz Live Special Events and a co-host for both The New Product Launchpad and FIRST Looks.
Live DiscussionPowered by Amazon PrimeKeeping ourselves healthy these days is getting to be more and more of a challenge. And the costs of healthcare are increasing to the point that some do not seek medical attention when they need it. So wouldn't it be great if there were systems in place to assist with keeping us healthy? The folks at Anteo Health have come up with a great way to do just that.
Narek Tamoyan, CEO of Anteo Health, stopped by to tell us about their approach and to show off their new app. Developed for insurance companies and healthcare providers, Anteo has a mobile health platform that is designed to put better healthcare options right at our fingertips. According to their research, 86% of healthcare costs in the United States are for chronic issues. This is due, in large part, to the fact that our healthcare system is reactive. There are so many tests, treatments, and therapies that are designed to prevent chronic and serious illness, but they are either not offered to us or they are not covered by our health insurance. And although none of us can figure out how this is more cost effective, both from a financial and an ethical standpoint, there really hasn't been anything we can do about it. But Anteo Health wants to start to shift the pendulum from reactive healthcare to preventative healthcare.
This new, proactive care system is very forward thinking in the industry. It incorporates things like lifestyle changes and healthy weight management systems to make impacts on cognitive behavioral therapy (CBT) to improve our overall health and stave off chronic illness. To accomplish this, they segment the population into specific health groups that are based on a patient's health information. They consider two basic groups: 1) Static Health Data, which remains constant; and 2) a Big Data Set that is more dynamic and changes on a daily basis. It is this Big Data Set that constitutes the primary impact factors for behavior, i.e. physical activity, nutrition, vital signs and symptoms. All of this data is currently available on hundreds of systems. Anteo is integrating with these systems to get them into one, easy-to-use app. The information is then put into specific risk groups which allows them to suggest specific intervention plans for each group. The app even allows for enrollment into programs with a care team who monitors the data in real time. So if there is an escalation at any point, they will get the right attention, right away.
Anteo Health faces the challenge of engaging patients in their own health so that they will be more likely to follow the instructions. Their goal is to get them interested in an interactive and educational manner. The interactive app will also bring the data in automatically with a patient's smart wearables. And it's not all about the data, they have also applied clinically validated research from well-known publications. This, along with the data, will generate very specific and personalized recommendations based on the health profile of the individual, which is then analyzed by their care team.
As for availability, they launched a closed beta at the beginning of 2018 and are currently running pilot programs. the consumer app is available now on the Apple App Store and they are working on an Android version, as well. Get more information by visiting their website.
Scott is a developer who has worked on projects of varying sizes, including all of the PLUGHITZ Corporation properties. He is also known in the gaming world for his time supporting the rhythm game community, through DDRLover and hosting tournaments throughout the Tampa Bay Area. Currently, when he is not working on software projects or hosting F5 Live: Refreshing Technology, Scott can often be found returning to his high school days working with the Foundation for Inspiration and Recognition of Science and Technology (FIRST), mentoring teams and helping with ROBOTICON Tampa Bay. He has also helped found a student software learning group, the ASCII Warriors, currently housed at AMRoC Fab Lab.
Nakia MannSpecial CorrespondentMichele MendezEpisode AuthorAlthough Michele has worked in the banking industry full time for many years, she originally went to school with a concentration in communications, advertising and marketing. She began her career in sales and retail management, selling electronics and computers. Her love of all things tech eventually brought her back into the electronics arena three years ago when she started with PLuGHiTz Corporation to help with special events as a Production Assistant. Soon she began to dabble with the audio and video and is loving her role as Producer. She's also one of our content writers and assists with product reviews. Looking forward, she is excited to expand her skill set into editing and helping the company continue to grow.
Live DiscussionPowered by Amazon PrimeHere in the US, we've had the luxury of using various ridesharing alternatives for a few years, now. And although at first, the concept seemed a little odd to a lot of us, it's grown into a lucrative industry that millions of commuters and travelers use each and every day. There are still many countries who do not this kind of flexibility available to them.
We invited Luis Henrique Rodrigues with SPLITAXI to come and tell us about how they are currently in the process of bringing an advanced form of rideshare service to Brazil. And what they are launching is so much more than just a rideshare service. They have found a way to help riders, taxi drivers, the city and the environment with their new service and phone app.
SPLITAXI is a shared mobility startup with a true win-win-win model. Getting a taxi during peak rush hour can be difficult and expensive in the large cities of Brazil, and the traffic is unbearable. To top it off, most cabs usually only containing one passenger. SPLITAXI realized that by coming up with a way to allow more riders in each vehicle, they could help to solve this growing problem. To do so, they use a route matching algorithm that allows for passengers to "e-hail" empty taxi seats in real time, with minimum deviation. The riders are able to choose, in the app, how far they are willing to deviate from their route in order for other riders to share the ride to common destinations. In turn, this offers discounts to each rider while also increasing the taxi drivers revenues due to the ability to carry more passengers. Thus, traffic is lessened overall with also fewer emissions being released into the atmosphere.
So, how does it work? The app shows you the others in your area that are looking to go to the same destination, or to one that is very close or the way to yours. You can then choose to share a cab, and set your specifications as to how much time you are willing to allow to get where you are going. There are also options available to customize your share. For example, there may be a situation where, say, a female would prefer to restrict her rideshare to only other females.
We found this to be a practical, new take on this industry. Not only does it allow for riders to save money, but it does it in a way that doesn't add other cars onto the already busy roadways. It also doesn't threaten the livelihood of the taxi drivers in any way. On the contrary, it has great potential to increase their overall income. It's a great idea for large cities and the fact that it allows for proper matches and is flexible enough to make adjustments in real time is fantastic.
SPLITAXI plans to grow their business in Brazil first and then expand worldwide. Make sure to watch their full interview for more information about their model, as well as investment opportunities. You can visit their website.
Scott is a developer who has worked on projects of varying sizes, including all of the PLUGHITZ Corporation properties. He is also known in the gaming world for his time supporting the rhythm game community, through DDRLover and hosting tournaments throughout the Tampa Bay Area. Currently, when he is not working on software projects or hosting F5 Live: Refreshing Technology, Scott can often be found returning to his high school days working with the Foundation for Inspiration and Recognition of Science and Technology (FIRST), mentoring teams and helping with ROBOTICON Tampa Bay. He has also helped found a student software learning group, the ASCII Warriors, currently housed at AMRoC Fab Lab.
Nakia MannSpecial CorrespondentMichele MendezEpisode AuthorAlthough Michele has worked in the banking industry full time for many years, she originally went to school with a concentration in communications, advertising and marketing. She began her career in sales and retail management, selling electronics and computers. Her love of all things tech eventually brought her back into the electronics arena three years ago when she started with PLuGHiTz Corporation to help with special events as a Production Assistant. Soon she began to dabble with the audio and video and is loving her role as Producer. She's also one of our content writers and assists with product reviews. Looking forward, she is excited to expand her skill set into editing and helping the company continue to grow.
Live DiscussionPowered by Amazon PrimeWe all eventually get to that point in our lives where our parents and grandparents need additional attention and assistance to get through each day. And quite often it happens at a time when we are the least equipped to handle it. Managing our own hectic lives with work obligations and children's schedules get in the way of providing them with the care that they need. Sure, there are services out there to assist with home health care for seniors, but they can get costly with minimum hour requirements and can sometimes lack that personal touch.
After facing this dilemma first hand, Andrew Parker came up with a practical and really wonderful solution. He knew that his grandfather needed some assistance but wasn't to the point of needing home health care. He ended up hiring a neighbor who was a college student to help and it worked out perfectly. The more he thought about it, he realized that this concept could help so many others, seniors and students alike, and Papa was born.
Papa is an on-demand assistance service that helps seniors stay independent while living securely and happily at home. It's a service that has a lot of sweetness to it. They connect senior citizens to college students for social interaction and daily assistance. And it does so in such a family-friendly way. To quote their website, it's like grandkids on demand.
We find this service to be fascinating on so many levels. It not only brings a new niche to the age-old problem of offering companionship and assistance to senior citizens while keeping them as independent as possible, but it also allows for a new type of flexible employment to college students. They are able to work around their school schedules, make some extra money and help seniors with things around the house, transportation needs, technology lessons, and companionship. We love the intergenerational interaction as both parties are able to learn and grow from the experience.
Make sure to watch Andrew's full interview for more information and don't forget to check out Papa's website.
Scott is a developer who has worked on projects of varying sizes, including all of the PLUGHITZ Corporation properties. He is also known in the gaming world for his time supporting the rhythm game community, through DDRLover and hosting tournaments throughout the Tampa Bay Area. Currently, when he is not working on software projects or hosting F5 Live: Refreshing Technology, Scott can often be found returning to his high school days working with the Foundation for Inspiration and Recognition of Science and Technology (FIRST), mentoring teams and helping with ROBOTICON Tampa Bay. He has also helped found a student software learning group, the ASCII Warriors, currently housed at AMRoC Fab Lab.
Nakia MannSpecial CorrespondentMichele MendezEpisode AuthorAlthough Michele has worked in the banking industry full time for many years, she originally went to school with a concentration in communications, advertising and marketing. She began her career in sales and retail management, selling electronics and computers. Her love of all things tech eventually brought her back into the electronics arena three years ago when she started with PLuGHiTz Corporation to help with special events as a Production Assistant. Soon she began to dabble with the audio and video and is loving her role as Producer. She's also one of our content writers and assists with product reviews. Looking forward, she is excited to expand her skill set into editing and helping the company continue to grow.
Live DiscussionPowered by Amazon PrimeIt's interesting that technology has exploded in the last 20 years but education has remained the same blackboard and chalk lectures. A student from Michigan State University, Seth Killian has made this same observation and has decided to make a change. This idea has sparked the creation of a new company, Lingco Language Labs and Seth is the CEO and Founder. Lingco is an application that brings education to the next level using artificial intelligence. This next generation of education technology teaches students a new language in an efficient way.
Seth is a firm believer that we aren't using our technology to our advantage in every aspect of life including learning. Lingco uses artificial intelligence to understand each student's language learning patterns and curates a unique experience for you. The AI aggregates data from previous learner experience and can make predictions about what aspects of the language you may be struggling with as well as your strengths and weaknesses based on other data. This concept increases student performance and improves learning patterns. By just answering 30 questions, the AI can already make predictions of what you need to work on and how to help you achieve your goals.
The virtual classroom features a vast content library with engaging content at your disposal for every level of proficiency. Lingco also includes AI assisted grading that points out grammar and spelling errors, enabling you to receive quick and effective feedback.
But learning is only half the battle. The other major step in learning a language is to remember what you have been exposed to. Seth discusses how Lingco can model your memory and grab data to determine when you are likely to forget a word after you have been introduced to it.
To learn more about Lingco Language Labs you can visit their website and you can find them on Facebook and Twitter: @LingcoLabs.
Scott is a developer who has worked on projects of varying sizes, including all of the PLUGHITZ Corporation properties. He is also known in the gaming world for his time supporting the rhythm game community, through DDRLover and hosting tournaments throughout the Tampa Bay Area. Currently, when he is not working on software projects or hosting F5 Live: Refreshing Technology, Scott can often be found returning to his high school days working with the Foundation for Inspiration and Recognition of Science and Technology (FIRST), mentoring teams and helping with ROBOTICON Tampa Bay. He has also helped found a student software learning group, the ASCII Warriors, currently housed at AMRoC Fab Lab.
Nakia MannSpecial CorrespondentDaniele MendezEpisode AuthorDaniele is a student at Florida Polytechnic University who is studying Computer Science with a concentration in Cyber Security. In High School, she was introduced to the science and technology world through the Foundation for Inspiration and Recognition of Science and Technology (FIRST), a robotics foundation where students of varying ages can compete through tasks that their robots perform. With help from mentors she met through FIRST, she became interested in programming and developing. Today, Daniele is a special events host for F5 Live: Refreshing Technology and PLuGHiTz Live Special Events and a co-host for both The New Product Launchpad and FIRST Looks.
Live DiscussionPowered by Amazon PrimeIn today's market, it is important for businesses to make the most of big data for their own advantage. poder.IO is an Artificial Intelligence company that focuses their technology on helping small businesses gain knowledge about their demographic so they can target their marketing to best make sales. poder.IO has created their EPICA AI platform to help take raw big data and convert it into usable data to help each business that uses the platform. The company slogan that they use best describes them as the "Power of Prediction" and this phrase says it all.
EPICA's big data service allows these businesses to collect first-party data as well as orchestrate and integrate it and make decisions in real time using predictive marketing strategies. EPICA optimizes the use of your data, translating its potential into valuable actions that can predict better results. poder.IO wants you to have a better understanding of your customers through the data you own about them and learn how to market your product or service based on it. Their goal is to give companies unprecedented decision-making power by analyzing patterns of audience behavior in real time through large-scale big data.
The Executive Vice President, Diego Paramo came to New Orleans for Collision with his skilled team to continue the conversation about poder.IO and answer questions as well as gain investors. Their service has been in the market for about two years now and has clients in America and Europe such as Coca-Cola, MasterCard, and Sheraton. poder.IO offers its smart big data solutions in the travel, e-commerce, finance, CPG and education sectors in four countries: The United States, Colombia, Mexico, and Brazil.
For more information about poder.IO and EPICA and a quote for your business, you can visit their website. You can also email Diego directly through his email: [email protected].
Scott is a developer who has worked on projects of varying sizes, including all of the PLUGHITZ Corporation properties. He is also known in the gaming world for his time supporting the rhythm game community, through DDRLover and hosting tournaments throughout the Tampa Bay Area. Currently, when he is not working on software projects or hosting F5 Live: Refreshing Technology, Scott can often be found returning to his high school days working with the Foundation for Inspiration and Recognition of Science and Technology (FIRST), mentoring teams and helping with ROBOTICON Tampa Bay. He has also helped found a student software learning group, the ASCII Warriors, currently housed at AMRoC Fab Lab.
Nakia MannSpecial CorrespondentDaniele MendezEpisode AuthorDaniele is a student at Florida Polytechnic University who is studying Computer Science with a concentration in Cyber Security. In High School, she was introduced to the science and technology world through the Foundation for Inspiration and Recognition of Science and Technology (FIRST), a robotics foundation where students of varying ages can compete through tasks that their robots perform. With help from mentors she met through FIRST, she became interested in programming and developing. Today, Daniele is a special events host for F5 Live: Refreshing Technology and PLuGHiTz Live Special Events and a co-host for both The New Product Launchpad and FIRST Looks.
Live DiscussionPowered by Amazon PrimeSure, using Google Ad Words to try to boost your website hits on popular search engines is an option when you are trying to increase your company's exposure. But it's sometimes difficult to get the right exposure without breaking the bank, especially when you are also utilizing other forms of advertising. In a perfect world, there would be a way to synch your efforts together for maximum impact. Well, the founders of Advocado put their heads, and their technology, together and came up with the perfect solution.
Knowing that television advertising drives search activity, they patented a technology that perfectly times digital and social advertising to be in synch with your broadcast ads. They monitor TV programming in most markets in real-time in order to trigger and optimize corresponding digital campaigns by dynamically adjusting online bids. So as your target audience is watching TV in a local market and your commercial airs, your bids are optimized during that timeframe to put you at the top of digital searches. They then use the data from the platform to provide insights into the media behavior of today's consumer.
If you're like us, you probably are wondering how all of this works. Upon detection of the airing of your TV commercial, Advocado's algorithm will immediately optimize digital bids to ensure online presence at Micro-Moments, leading to increased click-through rates. The optimization lasts for the duration of the commercial plus another 90 seconds. This gives you a distinct advantage with the ability to more effectively and efficiently utilize your advertising dollars with maximum benefit. During their original pilot of the technology, they documented a 98% increase in click-thru rates in just a three week period. They realize that when you get local, you have the ability to really focus.
There is so much that we love about this company (the first of which being their cool logo). We love the technology and can see the many benefits for small and mid-sized companies to grow their business, as well as give an edge to larger companies. Of course, we also love that this technology was originally developed for toys. What an amazing way to think outside of the box and re-engineer an existing technology for a great new purpose.
Advocado is currently in 210 local markets and on 185 cable channels. As they expand their business, their goal is to become the gold standard for this type of social and digital optimization. After watching their complete interview, be sure to visit their website for more information.
Scott is a developer who has worked on projects of varying sizes, including all of the PLUGHITZ Corporation properties. He is also known in the gaming world for his time supporting the rhythm game community, through DDRLover and hosting tournaments throughout the Tampa Bay Area. Currently, when he is not working on software projects or hosting F5 Live: Refreshing Technology, Scott can often be found returning to his high school days working with the Foundation for Inspiration and Recognition of Science and Technology (FIRST), mentoring teams and helping with ROBOTICON Tampa Bay. He has also helped found a student software learning group, the ASCII Warriors, currently housed at AMRoC Fab Lab.
Nakia MannSpecial CorrespondentMichele MendezEpisode AuthorAlthough Michele has worked in the banking industry full time for many years, she originally went to school with a concentration in communications, advertising and marketing. She began her career in sales and retail management, selling electronics and computers. Her love of all things tech eventually brought her back into the electronics arena three years ago when she started with PLuGHiTz Corporation to help with special events as a Production Assistant. Soon she began to dabble with the audio and video and is loving her role as Producer. She's also one of our content writers and assists with product reviews. Looking forward, she is excited to expand her skill set into editing and helping the company continue to grow.
Live DiscussionPowered by Amazon PrimeFrom the publisher's feed