The Produce Marketing Association is a key International trade organisation representing companies from every segment of the global fresh produce and floral supply chain. The PMA helps members grow by providing connections that expand business opportunities and increase sales and consumption. Their mission is to connect, inform and deliver industry solutions to enhance their members’ prosperity.

Each month, we will be focusing on a major area of South African fresh produce and discussing that all with the country’s key industry experts so we can learn and appreciate fantastic South African Fresh Produce. This month it’s Berries!

Joining  Lianne Jones – Country Manager Southern Africa, PMA, will be number of key industry experts:

Wian Mouton – Commercial Manager, Fall Creek Farm & Nursery.

Rouxan Jansen van Rensburg – Core Fruit.

Louw Pienaar – BFAP.

Elzette Schutte – Berries ZA Manager.