It seems like every day there’s a new tool coming out that supposedly helps you to get more done and be more efficient. And if we’re not careful, shiny object syndrome tempts us to try these new tools because we feel like that’s the answer to better productivity. In reality, the tools we use really aren’t as important as the principles and HOW we actually use the tool.

That said, whenever I’m tempted by a new tool or app, I think through the decision very carefully.

Recently I was tempted to sign up for Basecamp’s new email service [Hey]. And this got me thinking about the process of signing up to a new tool and how I go about making the decision. Basically, I conduct a simple cost/benefit analysis to determine whether the effort of switching is worth the hassle. Here are some of the things I think about...

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Intro/Outro Music: "Synthia" by Scott & Brendo

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