Kamil Friebel is Head of Sales at Splicky which is the new mobile Demand Side Platform powered by Jaduda, a Goldbach Group Company. Besides Mobile Advertising the company is focusing on Programmatic DooH and is one of the first movers with this format in the DACH market. Kamil is shedding light on where the market stands right now, what possibilities the advertisers have and what the future will look like.