Spätestens zum Ende des letzten Jahres ist es in aller Munde und wir können uns kaum noch vor Webinaren, Artikeln, oder Linkedin Beiträgen halten. Seit Googles Verkündung, dass sie ab 2022 keine Third Party Cookies mehr zulassen werden, springt unsere Branche im  Dreieck und wird mit der Zeit immer nervöser. Zu Recht ist jetzt die Frage? Oder sind wir gut aufgestellt?

Um dem auf den Grund zu gehen, haben wir ein Experten Panel zusammengestellt, das ich euch kurz vorstelle. Dazu möchte ich euch bitten, einmal auf die Bühne zu kommen.

Von Vermarkter Seite begrüßen wir Alwin Viereck. Alwin ist Head of Programmatic Advertising bei United Internet Media. Auf der Content Provider Seite ist Xenia Daum, CEO bei COPE mit dabei. Kolja Brosche führt die Identity Solution als Head of Strategic Growth von Liveramp in den deutschen Markt an. Und last but not least ist Lasse Nordsiek als Country Manager DACH der SSP Smart Adserver und auch Gastgeber Unternehmen mit dabei. 

Es freut mich sehr, dass wir in dieser Runde zusammenkommen und ein so wichtiges Thema aus verschiedenen Sichtweisen diskutieren. 

In this episode we are  taking the listeners on a journey from the past, present and future of RTB. Together with Tanya, Amanda is welcoming Wil McMahon, Video Strategy Director at Spark Foundry. He has a profound agency background and a lot of experience through out the history of programmatic adverting.

Those are the major questions, which we are discussing from the agency perspective:

>Past: How did Programmatic Advertising develop over the years? 

> Present: How did the video landscape develop from TV to what it is today?

> Future: What topics are the focus in the next years?

Bringing CTV to the next level - Together with our industry expert @Sarah Lewis who recently joined the @showheroes group Family as Global Director CTV, @Amanda is digging deeper into the market’s impact of CTV in the latest episode of our PROGRAMANDA podcast. 

The topics we are deep diving this time are:

• What are the advantages of CTV?
• What are our challenges and major market gaps?
• What will the role of CTV be in about 5 years - especially in comparison to linear TV?
• What wish would you direct towards our ecosystem in order to make CTV successful?

Moreover, Sarah is inviting us to her professional journey and is explaining, what is needed to become a female leader in the male dominated adtech industry.

In this 5 minute episode Amanda introduces you to Connected TV (CTV). How does programmatic CTV work and what are the advantages of this current medium?

Marita Fullinck from Google’s DV360 is giving us the pleasure to talk with her about programmatic education. Together with our Hosts Tanya Pryank and Amanda Cohrs we will take a deep dive into the programmatic skillset and her personal and professional expertise. 

How to build up a career in programmatic? Which hard and soft skills prove to be important? And what is currently missing in order to ensure knowledge transfer and education?

These are the main questions we are discussing.

“How does it feel to be a woman?“

This time, we are welcoming Tatjana Biallas, Managing Director of @Gofeminin. we are talking about the development of their community for woman and about the results of their survey about woman in work-enviroment. Female empowerment definitely is the center of this conversation. 

What are the success factors for professional development and how to keep it in balance through mindfulness? To answer this question, Tatjana is sharing her professional and personal experiences and  advices. 

Take a look on the gofeminin survey and its results: ​​https://www.gofeminin.de/mein-leben/umfrageergebnisse-selbstbild-frauen-s4026406.html

In this episode we are very happy to welcome Erik Häggblom, CEO & Founder of Tribaldata. Our topics today are the importance of consent and how to encourage users to opt in for a sustainable data-processing solution. As a sneak peek, Tribaldata is an app that allows users to turn the advertising value of their data into trees to reforest the planet: climate action for free. Listen up to hear more about his mission and his thoughts on sustainable solutions for the digital world and feel free to check out Tribaldata at their website: https://tribaldata.es/

How is it possible that aiming for supply chain optimization and the use for centralized marketplaces can go hand in hand? In this episode our guest Miriam Thome, DIrector Marketplace Management at xandr, is giving us a full overview of the new platforms for centralised marketplaces in programmatic advertising and explains the benefits for buy und sell side to work via those platforms as well as the data strategy behind it. 

In this episode we are welcoming our guest Liam Brennan, who is Global Director of Innovation at Mediacom. As an expert with lots of experience in the media landscape he is sharing his thoughts on global innovation and the future of agency models.

Liam will also shed light on the process of transformation and how to boost success with a solid change management navigation.

In our new Episode hosted by our lovely Tanya Priyank we are very happy to welcome Sharily Ortela, Lead Performance Marketing at Underamour, who talks about growing from a manager to a leader function and her journey through the branding to performance space.

Listen up to hear about her passion for psychology and self-developtment, which was also the motivation to publish her first Podcast "Focussed Mindset".