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„Asking for help means i have the foundation but how do i elevate it can be groundbreaking“

Is one of the insights by Danielle Darko from Mediacom, which she is explaining in the latest podcast episode. Her journey so far is inspiring and especially, what she has learned from her experiences in different areas. 

In our industry, we already figured out that time, tasks and expectations do mostly not fit on each other. Based on Danielle’s experiences and knowledge, she emphasizes 5 approaches which helps her to cope with every-day expectations from all stakeholders. Moreover, we are talking about access to knowledge, self-branding & positioning yourself in the company and how to be heard.

10 years ago, Bülent Cakir founded the programmatic focused agency Klaro Media. This is why he experienced programmatic already in young ages and watched the development closely.

Today he is Amanda's guest in our Podcast and tells us  why he is appealing to cross-out “Briefings” from use of language in Media, and what he wishes our branch to do instead. 

In an increasingly connected world of #globalmedia, it’s key to have a  profound understanding of  your business partner’s needs, as well as a close interconnection to the market your company is active in.  Listen to what Brooke Steinberg, Global Planning Director at Dentsu, says about dealing with global teams and how to implement corporate strategies in still unknown markets

Those 5 min will be all about the basics of programmatic advertising including the markets participants from the supply to the demand side, the mechanism of real time bidding and the open auction’s decisions. It is dedicated to anyone in online marketing, who is keen to understand the basic concept of programmatic advertising better. 

Right in time, when celebrating the internationals womans day, we've welcomed Aimee Fanton to the Programanda Podcast to talk about female empowerment as well as learnings from different clients and fields in digital. Aimee is Global Client Lead at the Dentsu International and responsible for the advertiser Heineken. 
Find out why having a role model in business is so important and why centralization is such an essential process for digital media.

Kamil Friebel is Head of Sales at Splicky which is the new mobile Demand Side Platform powered by Jaduda, a Goldbach Group Company. Besides Mobile Advertising the company is focusing on Programmatic DooH and is one of the first movers with this format in the DACH market. Kamil is shedding light on where the market stands right now, what possibilities the advertisers have and what the future will look like. 

Als Inventory Partnerships Director EMEA verantwortet Sven Hagemeier die Anbindungen mit SSPs und Medienunternehmen, um Mediaeinkäufern über The Trade Desk ein Maximum an Qualität und Vielfalt von Werbeumfeldern zu bieten. 
Vor seinem Wechsel zu The Trade Desk war er unter anderem für ProSiebenSat.1 Media und Bertelsmann tätig. Dort lag sein Fokus vor allem auf der Entwicklung & Umsetzung digitaler Transformationsstrategien und dem Aufbau innovativer Werbeplattformen.

https://www.thetradedesk.com/us/the-current-newsletter

Objectivity in Advertising: https://www.youtube.com/watch?v=9TjD6ozeCR8

Paul is an International Trading director at Magna Global, an IPG Agency playing a key role in Investment and helping identify the best setup  both internally and externally.

In this episode we welcome Tanya as a co-host who brings tons of experience from the digital space and together we shed some light on establishing yourself as a leader while getting yourself heard in a room full of people.

In the last few months, Google's Heavy Ads Intervention has gained in relevance. “Heavy ads” became a buzzword in our industry. To  shed some light on this, before getting deeper into the topic in one of the upcoming sessions, Programanda and Kay Schneider, SVP at ShowHeroes and Ad Tech Expert, will share their expertise in this bonus episode.