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Sönke Hansen, Gründer der AMEO Agentur, welche sich auf Werbung On and Offsite Amazon spezialisiert hat, spricht über die Gründung seiner Agentur sowie  die Potenziale und Trends die Werbetreibende mit dem Technologie Giganten haben. 

In dieser Episode spricht Amanda mit Lasse Nordsiek, Country Manager DACH von Smartadserver. Dabei reden sie über den Trend des immer näher Rückens von Käufer und Verkäufer-Seite bis hin zum Aufkommen von Private Gardens. 
Wodurch kommt der Trend und sind zwei unabhängige Plattformen voneinander für den Programmatischen Trade langfristig noch notwendig?

Listen to Joanna Burton, Chief Stratefy Officer at ID5, an universal ID solution to identify users across different sites online. She explains the solutions functionality and why alternative user identify solutions are needed more than ever. With Google Chrome releasing their privacy changes in 2020, the market is facing challenges and Joanna knows what can be done to be prepared.

Get a brief but still comprehensive overview about cookies: In a very simple way, different types, functionality and the need of cookies in the Online Advertising space are explained here. Therefore, this episode is addressing the ones who have been hearing a lot about (first/ third party) cookies lately, but still couldn’t get too familiar with this topic yet. In addition to that, it will give a good start to jump then over to any other episode, which is touching user targetings and alternative possibilities to identify users online. 

Join Amanda, our host, on her journey through the world of digital media and advertising, as she connects with experts from the European programmatic advertising landscape, marketing tech and media industry.
Follow interviews and discussions on a monthly basis to brush up your knowledge and get first-hand insights from the most