PMU clients only come in once a year on average. What if there was a way to see them more often by offering a relatively simple service that perfectly complements their PMU? @kayonbrowbeauty has found the answer in lash lifting and tinting! And she not only provides this service to her clients, she also teaches it! Find out why she thinks EVERY PMU Artist should offer lash lifting plus, why she recommends it over lash extenstions!

Curious about offering eyeliner? Does it hurt? How slow should you go? What are some of the most common mistakes that are made? Kim Do @permanentcreationstudio answers all of these questions on today’s episode of PMU School. Plus, find out why she waited 14 years for her own eyeliner touch up!

Reels is a new feature from Instagram and anytime a platform adds a new feature, they’re going to be pushing that new content out like CRAZY! Here’s your chance to get yourself (and your business!) in front of thousands of more people! And the great thing is that many of you are already producing content that you can upload to Reels. Find out more with marketing sensation @keenyakelly!

Are you struggling with the hair patterns you’ve memorized from your training? Having trouble getting your tails to look the same on both sides? Does one side always seem to appear darker than the other? Erin Skipley @contour.and.ink found herself having the same issues before she decided to change things up with organic brow building. What is organic brow building and could it be the answer to YOUR microblading hurdles? Find out on today’s episode of PMU School!

Are you familiar with the specific protocols for putting on and taking off personal protective equipment? Did you know that you should only handle your eyewear by the corner where the earpiece meets the lens? Does your breathing barrier fit properly? Karen Hodges shares the answers to all these questions and more on today’s episode of PMU School.

“Why am I spending all this time and effort building my business only to turn customers (AKA $$$) away?” We know. It can be scary saying no to a client. Now more than ever you may worry about losing money, a relationship or your reputation. @forever_costmetics_nj has been there too and after 7 years in the industry, she has some tips to share. Find out what to do when the customer ISN’T right on today’s episode of PMU School.

In the world of content marketing, strategy is King. In fact, the Content Marketing Institute 2015 Benchmark report showed that 47% of the most effective content marketers have a documented strategy while only 5% of the least effective do. The data doesn’t lie. You need a content marketing strategy and you need one now! Not sure how to start? Let @authenticallysofie show you the way on today’s episode of PMU School!

Hey New Artists! If you want to graduate from glorified hobby to a full time PMU full Artist, @realsheilabella has a message for you. PMU Artists only see their clients on average once a year. How do you keep convincing strangers to allow you to tattoo their faces, and pay for it? Find out on today’s episode of PMU School.

When Artists are looking for consistent healed results, one of the first questions they must ask themselves is “Did I choose the right color?”. To choose the proper pigment every single time, you MUST have a deep understanding of which colors make up the skin tones you are working with AND the pigments that you are implanting. On today’s episode of PMU School @anna_marastudio discusses why she is so passionate about color theory and why you should be too.

Are you considering becoming a PMU Instructor? Before taking the plunge, consider asking yourself THESE 4 questions from @permanentcreationstudio.

Kim Do has been in a professional in the Beauty industry for 20 years. She currently owns a nail salon, a permanent makeup and tattoo studio and travels all around the world to train in permanent makeup.