The topic of client retention is highly relatable for both new and veteran Artists. You work hard to get new clients–but once you have them, how do you keep them? Debóra @heavenbergbeauty shares her tips on getting clients to come back year after year.

Debóra Berg is the founder and owner of HeavenBerg Permanent Beauty and HeavenBerg Academy for Micropigmentation. She is a board certified permanent makeup specialist as well as a board certified micropigmentation instructor in the state of New Jers

We often hear "Microblading is too traumatic to the skin”, or “Nano heals faster and lasts longer” - but which is true and how can we know? Hoi @hoitattoo will share her insights and the valuable lessons she has learned over her six year career as both a microblading and Nano artist. Join as she walks us through her journey and BUSTS 5 of the most common myths surrounding microblading and Nano.

Sheila Bella celebrates PMU School's 100th episode with a special message. Plus, a sneak preview of what's to come from the American Academy of Micropigmentation! 

Sheila Bella is AAM President, CEO of Sheila Bella Corporation, Founder of the Pretty Ambitious Summit, Creator of the Top 100 Podcast, Pretty Rich Podcast, Business Coach and Global Speaker for the beauty industry. 

Follow her:

www.instagram.com/realsheilabella/

Learn more about the AAM:

www.Micropigmentation.org

The subject of how to care for a client’s permanent makeup during the healing process can be confusing. Should you recommend dry healing or wet? Should you provide your client with an aftercare product? If so, which kind? What about washing the area? Tina Davies @tinadavies shares her personal approach to aftercare using practical examples.

Tina Davies is a permanent make-up artist, inventor, product designer, wife, and mom from Toronto, Canada.

You probably send text messages to your friends and family on a daily basis. Why not? Texting is a fast and easy way to communicate. On the other hand, it can sometimes feel impersonal and lead to miscommunication. But what if you just don’t have the time to call your client? Should you email them? Is there another way? Amanda Rose @hyvebeauty shares one of her favorite “life hacks”, guaranteed to improve your customer relationships and increase your bookings!

Numbing techniques and the decision to numb prior to or after the designing stage vary from Artist to Artist. Lady Sutachan @ladybrowsmia discusses the pros and cons of numbing and shares her personal methods.

Lady is an International Master trainer, Speaker and Artist based in Miami, Florida. She founded LADY BROWS MIA in 2016 and has done over 5000 successful procedures. Lady has traveled around the world to bring to her studio the latest trending techniques and best products in the industry.

Are you a microblading maven? Powder perfectionist? You may be an expert at what you are currently offering but, have you ever considered adding machine hairstrokes to your menu? Machine hairstrokes, known to many as nano brows, are done with a single nano needle. Is this technique superior to what you already know? Find out with Maya Moore @mayabeautylove on today's episode of PMU School!

Is permanent makeup really PERMANENT? It's a question that clients ask quite often... so what's your answer? Rose Marie Verzella gives you hers on today's episode of PMU School. 

Beau Institute Founder and former AAM President, Rose Marie Beauchemin-Verzella @beauinstitute, is an internationally acclaimed expert in the field of permanent cosmetics, microblading, areola tattooing, and permanent camouflage with more than 22 years of experience as an industry leading practitioner, trainer, and speaker.

If you think all microblades are the same - you're wrong! Although they may share certain similarities, there are a variety of shapes, sizes and widths available. To provide clients with optimal results, it is important to understand these details. On today's episode, Clara @modernbeautynj breaks down the differences and shares her personal recommendations.

Multi level marketing, or MLM, is a form of a direct sales in which independent representatives sell products from a company to an end consumer. The multi-level aspect refers to each rep's ability to recruit and train other representatives to start their own business, and earn a commission on their reps' sales. Currently, there are several popular MLMs in the beauty space. On today's episode, Sheila Bella shares her thoughts on whether you should you consider incorporating one into your PMU business.