With so much hype in marketing trends, it can be difficult to determine which are simply fads and which can really help you grow your business. This podcast examines four trends to look into: content marketing, image-centric marketing, minimalist approaches, and ad retargeting.

A 2011 American Institute of CPAs study found that although women represent 45 percent of all employees at accounting firms, they account for just 21 percent of all partners. This podcast explores ways your firm can help further women in accounting and create a more diverse leadership team.

Near field communication, also known as NFC, is a secure radio technology that enables two devices to wirelessly trade data when they are within about five centimeters of each other. NFC has been bandied about as the next big thing for mobile payments for several years, and it may finally be taking off. Juniper Research predicts that NFC-enabled payments will total $180 billion dollars by 2017. Here’s what you need to know about this new technology.

For some businesses, intellectual capital represents their largest and most valuable asset. Intellectual capital is actually an umbrella term for three types of non-physical business assets: human capital, organizational capital and relational capital. This podcast will explain the three types of non-physical business assets and offer steps to help quantify their value.

Benchmarking is no longer just for Wall Street firms. Thousands of small business owners have turned to low-cost or free benchmarking services to assess their young companies based on an analysis of comparable data from their peers. Discover more benefits in this podcast.

You may be losing sales if you don’t accept credit or debit card payments. A First Data study found that only 32 percent of consumers prefer to pay with cash. There are other reasons you should be accepting multiple forms of payment. Discover more benefits to credit and debit cards in this podcast.

Business valuation marries the science of accountancy with the art of business acumen to determine the true value of a business. According to , business valuations were the top growing niche service offered by accounting firms in 2011. This podcast explores why this service is so critical and how you can make business valuation part of your firm’s offerings.

It’s tempting for small businesses to want to emulate successful large companies, such as Apple, Nike or Disney. But looking to huge corporations for inspiration is often less useful than leveraging information from like-minded, like-sized businesses. This podcast explores some ideas to help you learn from your peers.

Although it may be difficult to put a price tag on a big brand, it is possible. Using a mathematical formula, New York University Stern School of Business compared the brand value of Kellogg’s to a generic cereal and calculated that Kellogg’s brand attributed for 68 percent of the company’s value. This podcast explains why even professional services firms need to establish a brand identity.

If you're not using online banking, your business is at the mercy of a bank branch, which can cost you in terms of time, money and your reputation among clients. Online banking empowers your business by allowing you to access your accounts from anywhere. Discover more benefits in this podcast.