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Pod 14 - Cash Cow: What’s the big deal about big data?
In this cash cow episode Ray and Kit talk about the origins of data gathering in farming and how simple statistical analysis of data has evolved into the processing of vast amounts of information from farms into insights and data driven decisions making. The pair discuss if there is such a thing as a data utopia and whether farmers are the only beneficiaries from the data captured on farms. Finally the pair grapple with the question of whether the promise of big data has lived up to the reality and what obstacles still stand between farmers, data and better decision making.
Code of conduct for Ag Data: https://fefac.eu/wp-content/uploads/2020/07/eu_code_of_conduct_on_agricultural_data_sharing-1.pdf
Ray’s LinkedIn article: “The Farm Data Value Paradox” - https://www.linkedin.com/pulse/farm-data-value-paradox-raymond-king-ceng-miagre-wxwje/?trackingId=T9WYn%2BFESNOs0R40D2nwcg%3D%3D making.
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By Raymond King and Kit FranklinIn this cash cow episode Ray and Kit talk about the origins of data gathering in farming and how simple statistical analysis of data has evolved into the processing of vast amounts of information from farms into insights and data driven decisions making. The pair discuss if there is such a thing as a data utopia and whether farmers are the only beneficiaries from the data captured on farms. Finally the pair grapple with the question of whether the promise of big data has lived up to the reality and what obstacles still stand between farmers, data and better decision making.
Code of conduct for Ag Data: https://fefac.eu/wp-content/uploads/2020/07/eu_code_of_conduct_on_agricultural_data_sharing-1.pdf
Ray’s LinkedIn article: “The Farm Data Value Paradox” - https://www.linkedin.com/pulse/farm-data-value-paradox-raymond-king-ceng-miagre-wxwje/?trackingId=T9WYn%2BFESNOs0R40D2nwcg%3D%3D making.