In the digital era of advertising, the limit to creativity is endless. With the boom of innovation on video platforms like YouTube, the growth of creative ways to market a product is at an all-time high. We dive into how influential ads are reshaping consumer behavior, particularly through strategic content partnerships with YouTube creators, which is important in Indonesia considering 85% of Indonesia's population use YouTube daily. Additionally, Kartika touches on the significance of the YouTube Works Awards, highlighting innovative campaigns that are pushing creative boundaries on the platform and setting new benchmarks in digital advertising.

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