Maxima is the longest continuous running Nissan nameplate in the U.S., linking back to 1981, the year Maxima was first sold here.
Until now, whenever automotive designers wanted to draw attention to highlights, they often used chrome details and strips – on the inside and outside. For a few years now, the trend has additionally been moving towards new light elements in the vehicle interior, but most of all on the outside of the vehicle. “Light is the new chrome,” Klaus Zyciora explains as the Volkswagen Group Head of Design and former Head of Volkswagen Brand Design. “Light plays a major role, especially for an electric vehicle. It represents energy and electricity, but also warmth and safety. Light is a perfect symbol for the mobility of the future.”