PodcAds - All About Digital Advertising

By Paolo Santanicchia

PodcAds by Paolo Santanicchia is a Podcast in which Paolo, Facebook Ads Specialist managing over € 500,000 ad budget per year, makes some deep dives, alone or with other Facebook Ads Experts, about sp... more

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FAQs about PodcAds - All About Digital Advertising:

How many episodes does PodcAds - All About Digital Advertising have?

The podcast currently has 8 episodes available.

PodcAds - All About Digital Advertising episodes:

September 09, 2023 PodcAds #8 - Ads + CRO, the bundle you need with Dylan Ander
In this 8th episode of PodcAds by Paolo Santanicchia, I'm interviewing Dylan Ander, CRO Specialist.
Exited 2 ecom brands and an 8-figure CRO agency, Dylan Ander is now building heatmap.com, the first revenue-tracking heatmap and revenue-tracked screen recordings in the world. Moving to AI analysis for CRO to make CRO accessible for everyone.
What is PodcAds?
PodcAds by Paolo Santanicchia is a Podcast in which I (Paolo), Meta Ads Specialist managing over € 500,000 ad budget per year, make some deep dives, alone or by interviewing the greatest marketing experts from all over the world, about specific Marketing topics.
Stay in Touch with us!
Dylan Ander - CRO Specialist
Website: http://heatmap.com/
Twitter: http://twitter.com/dylanander
Join his newsletter: http://heatmap.com/newsletter
Paolo Santanicchia - Meta Ads Specialist
⁠https://www.paolosantanicchia.com⁠
IG: ⁠https://instagram.com/paolo.santanicchia
TW: ⁠https://twitter.com/PaoloAds⁠
LI: ⁠https://www.linkedin.com/in/paolosantanicchia
Mail: [email protected]
...more
37min
July 08, 2023 PodcAds #7 - Ads, Psychology & Strategy with Sarah Levinger
In this 7th episode of PodcAds by Paolo Santanicchia, Sarah Levinger (the queen of Psychology applied to Advertising) is going to show us:
- How to build psychology-based concepts for our ads
- How to create psychology-based ads
- How to insert Psychology in your Advertising Strategy.

Sarah is a Creative Strategist and Performance Creative Consultant.
She help her clients design effective paid media campaigns that are psychologically built to increase conversions and reduce acquisition costs.
She made a 10-year study of the human mind, consumer psychology, economics, and behavior science.
She defines herself as a lifelong learner and psychology/neuroscience enthusiast.
What is PodcAds?
PodcAds by Paolo Santanicchia is a Podcast in which I (Paolo), Facebook Ads Specialist managing over € 500,000 ad budget per year, make some deep dives, alone or by interviewing the greatest marketing experts from all over the world, about specific topics.
Stay in Touch with us!

Sarah Levinger - Creative Strategist:
Website: sarahlevinger.co
Twitter: @sarahlevinger
LinkedIn: /sarahlevinger
YouTube: coming soon.

Paolo Santanicchia - Meta Ads Specialist
⁠https://lnkd.in/e3wHRiHc⁠
IG: ⁠https://lnkd.in/dGiuYNdD⁠
TW: ⁠https://lnkd.in/eNjQXvRk⁠
LI: ⁠https://lnkd.in/eikkuJPG⁠
Mail: [email protected]
...more
33min
June 28, 2023 PodcAds #6 - How to scale your Meta Ads with PGCs
In this 6th Episode of PodcAds I explain
- What are UGCs
- What are PGCs (or SGCs)
- How they can help you scale your Business
What is PodcAds?
PodcAds by Paolo Santanicchia is a Podcast in which I (Paolo), Meta Ads Specialist managing over € 500,000 ad budget per year, make some deep dives, alone or with other Meta Ads Experts, about specific topics.

Stay in Touch with me

Paolo Santanicchia - Meta Ads Specialist

⁠⁠https://www.paolosantanicchia.com⁠⁠
IG: ⁠⁠https://instagram.com/paolo.santanicchia⁠⁠
TW: ⁠⁠https://twitter.com/PaoloAds⁠⁠
LI: ⁠⁠https://www.linkedin.com/in/paolosantanicchia/⁠⁠
Mail: [email protected]
...more
36min
June 20, 2023 PodcAds #5 - How to create Psychology-based Ads
In this 5th Episode of PodcAds I talk about how to create Psychology-based creatives for your Meta Ads.

What is PodcAds?
PodcAds by Paolo Santanicchia is a Podcast in which I (Paolo), Facebook Ads Specialist managing over € 500,000 ad budget per year, make some deep dives, alone or with other Facebook Ads Experts, about specific topics.

Stay in Touch with me

Paolo Santanicchia - Facebook Ads Specialist

⁠⁠https://www.paolosantanicchia.com⁠⁠
IG: ⁠⁠https://instagram.com/paolo.santanicchia⁠⁠
TW: ⁠⁠https://twitter.com/PaoloAds⁠⁠
LI: ⁠⁠https://www.linkedin.com/in/paolosantanicchia/⁠⁠
Mail: [email protected]
...more
33min
May 23, 2023 PodcAds #4 - Less Clicks, More Sales + Q&A
In this 4th Episode of PodcAds I dive deeper into my Method when running Facebook Ads: Less Clicks, More Sales.
Plus, I answer some Q&As, live and pre-asked.

What is PodcAds?
PodcAds by Paolo Santanicchia is a Podcast in which I (Paolo), Facebook Ads Specialist managing over € 500,000 ad budget per year, make some deep dives, alone or with other Facebook Ads Experts, about specific topics.

Stay in Touch with us!

Paolo Santanicchia - Facebook Ads Specialist

⁠⁠https://www.paolosantanicchia.com⁠⁠
IG: ⁠⁠https://instagram.com/paolo.santanicchia⁠⁠
TW: ⁠⁠https://twitter.com/PaoloAds⁠⁠
LI: ⁠⁠https://www.linkedin.com/in/paolosantanicchia/⁠⁠
Mail: [email protected]
...more
1h 2min
May 04, 2023 PodcAds #3 - Ugly Ads, Beautiful Accounts - with Barry Hott
In this third episode of PodcAds by Paolo Santanicchia, Barry Hott will give us some insights about how to create Facebook Ads that convert, in ad account structures that can allow you to scale confidently.
Barry Hott is an expert in social ad strategy and execution, has managed $600+ million in social ad spend for brands like AT&T, Toyota, Kraft, and Microsoft and more recently focused on direct-to-consumer social growth advertising, creative, and CRO for some of the biggest startup names in the world.

He helped launch Lone River Ranch Water in 2020, which was acquired by Diageo in 2021.

He’s a maker (and proponent) of ugly ads! Barry currently advises Adcrate.co and offers consulting/advising and account audits.
What is PodcAds?
PodcAds by Paolo Santanicchia is a Podcast in which I (Paolo), Facebook Ads Specialist managing over € 500,000 ad budget per year, make some deep dives, alone or with other Facebook Ads Experts, about specific topics.

Stay in Touch with us!

Paolo Santanicchia - Facebook Ads Specialist

⁠https://www.paolosantanicchia.com⁠
IG: ⁠https://instagram.com/paolo.santanicchia⁠
TW: ⁠https://twitter.com/PaoloAds⁠
LI: ⁠https://www.linkedin.com/in/paolosantanicchia/⁠
Mail: [email protected]

Follow Barry Hott:
Twitter: @binghott
LinkedIn: Barry Hott
Website: Hott Growth
...more
1h 2min
April 25, 2023 PodcAds #2 - What is working right now on Facebook Ads - with Aazar Shad
In this second episode of PodcAds by Paolo Santanicchia, Aazar Shad will give us some insights about what is working right now on Facebook Ads, and how can you apply those best practices for your Business.

What is PodcAds?
PodcAds by Paolo Santanicchia is a Podcast in which I (Paolo), Facebook Ads Specialist managing over € 500,000 ad budget per year, make some deep dives, alone or with other Facebook Ads Experts, about specific topics.

Stay in Touch with us!

Paolo Santanicchia - Facebook Ads Specialist

⁠⁠https://www.paolosantanicchia.com⁠⁠
IG: ⁠⁠https://instagram.com/paolo.santanicchia⁠⁠
TW: ⁠⁠https://twitter.com/PaoloAds⁠⁠
LI: ⁠⁠https://www.linkedin.com/in/paolosantanicchia/⁠⁠
Mail: [email protected]

Aazar Shad - Founder of The Performes
Newsletter: https://theperformers.io/
Blog: https://www.blog.theperformers.io/
Inspiration board: https://aazar.notion.site/MEGA-Swipe-file-for-Proven-Ads-Framework-Ideas-dc1e43c825ef4af7b5bd7ee2c4fa3b56
_____________

Do you want to scale your Business with Facebook Ads?
Email me: [email protected]
...more
43min
April 17, 2023 PodcAds #1 - Ad Account Structure, KPIs and more - with Charles Tichenor
PodcAds by Paolo Santanicchia is a Podcast in which I (Paolo), Facebook Ads Specialist managing over € 500,000 ad budget per year, make some deep dives, alone or with other Facebook Ads Experts, about specific topics.

In this episode, I'm interviewing one of the Top 100 FB Advertisers: Charles Tichenor (aka CTtheDisrupter), Founder of the Disrupter School.

Check us out!

Paolo Santanicchia - Facebook Ads Specialist

IG: https://instagram.com/paolo.santanicchia
TW: https://twitter.com/PaoloAds
LI: https://www.linkedin.com/in/paolosantanicchia/
Mail: [email protected]

Charles Tichenor / Facebook Disrupter:

IG: https://www.instagram.com/ctthedisrupter/
TW: https://twitter.com/CTtheDisrupter
LI: https://www.linkedin.com/in/charleytichenoriv/

Watch this episode: https://www.youtube.com/watch?v=gehQe9V-Ha0

...more
1h 3min

FAQs about PodcAds - All About Digital Advertising:

How many episodes does PodcAds - All About Digital Advertising have?

The podcast currently has 8 episodes available.