Episode 10 – Make Rodeo Great Podcast
Gratitude
Time OffFocus on Enjoying Time OffRodeo generally slows down in the colder months. Many of us see a significant slow-down and that means NO REVENUE!First, as a businessperson, you need to plan for this trough in activitySecond, soak up the time at home and with your family. For some, time with family will make you appreciate being on the road.Third, use this time wisely after you have re-charged your batteries.Get social media/web set up, updated, refreshedWork on your actsMake networking/marketing plansMovie Review? Again?
Star Wars, The Last JediOverall entertaining, but not the greatest everToo many jokesAgain, a bit Derivative, felt kind a like Empire Strikes BackThe life lessonLuke is ready to throw his hands up because he has perceived his failure.Yoda comes along and drops the truth bomb on him:Paraphrasing: “You learn the most from your failures!”This is right along the lines of Gary V, Andy Frisella, JockoAnimal Welfare
Incident in New York with PBRFacebook VideoPBR Stock Contractors and families cursing and carrying on with vulgar languageTuff Cooper D.Q. in CanadaFuture of Sport in the Lens of Animal WelfareBarnum and Bailey shut downSea World has made vast changesThe radical Animal Rights factions believe that you shouldn’t even be able to have domestic pets…look it up!Every person in the sport of rodeo MUST consider themselves an ambassador of animal welfareAnimal Rights groups are very smart, they will peel away at the sport-event by event.Calf Roping is the start.Some places it is outlawed.Prognostication: Canada will be the first to Fall-I hope I’m wrong.What to do?First and foremost, ALWAYS remain calm, reasoned, pleasant, friendlyUnderstand from the “get go” that you are not going to convince them otherwiseMost of the time, it’s NOT a good time to have a debate.We saw this in the NYC PBR Video. They came to ambush folks and get somebody to act ugly, mission accomplished!Don’t be worried when they are videoing!At every rodeo, from pumpkin pulling to WNFR, everyone else has a video camera (phone) recording.Why are they different?What are you doing that you are afraid to have recorded?Situations do arise in our business that we would not want recorded, but we need to do our best to avoid those times.You need to be prepared at all times for this to happen. Regardless of the venue.Don’t do stupid stuff:Don’t bring crippled stock to an event! (I have seen it over and over)I know, stock gets crippled on the trailer, on site, etc.If something looks unsavory, think about:It’s a balancing act.Where you are going with it? Is there likely to be issue at this venue?The scale is sliding. In NYC the stakes are higher than in Stamford, TexasThe level of “unsavoryness”Do you absolutely need to bring this individual stock?Is there a replacement?Is this an extra?Can another one “pinch hit”Is it worth the potential “heartache?CANNOT react the way the NYC deal went down! THIS is what they want and it plays into their hands.You will NOT change these folks mind in this environment-they
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