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Olga Kulikova is co-owner and CEO of Articul Group (IT and digital marketing). The company is the leader of many Russian rankings and has more than 150 awards from international and Russian advertising contests and festivals: 7 Runet Awards, Webby Awards, The Lovie Awards, Golden Drum, Cristal Festival, Global Awards, MIAF, KIAF, etc.
The Articul team, led by Olga, has the gratitude of the International Olympic Committee and the Government of the Russian Federation for their contribution to the creation of digital services for the 2014 Olympic Games.
Olga has worked and is working with many Russian and international companies, including Sochi2014, VTB Bank, RoyalCanin, business school Skolkovo, Samsung Electronics, Megafon, L'Oreal Alcon, KHL, RosAtom, IVI, etc.
She also specializes in business creation and development, digital business transformation; she advised and helped to create landmark projects on the Runet. She works as a mentor, tracker, and executive coach with company owners, top managers, and startups. HSE interviewee on the program "Psychoanalysis and psychoanalytic business consulting.
Certified member of the Association of Psychoanalytic Coaching and Business Consulting (APCBC), Associate Analytical-Network Coach, London. Graduated from the Russian State Medical University, Medical Cybernetics, Faculty of Medicine of the Université Henri Poincaré (France), psychoanalysis and business consulting of the HSE, Clinical Psychology of the Russian State Medical University, Clinical Psychoanalysis Institute n. Serbskogo.
Winner of the E&Y "Woman of the Year" competition, in the Marketing nomination, finalist of the E&Y "Entrepreneur of the Year" competition, finalist of the Leadership Coaching Awards 2020.
Two daughters, 19 & 17 years old.
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Andrey Krishnev was born in 1978 in Ekaterinburg. He graduated from Urals Economic University in 2000, specializing in International Trade. From 2002 till 2010 Andrey was working in Procter & Gamble, taking various roles in sales and marketing, starting in Tyumen, then in Surgut, and eventually, he moved to Moscow HQ. It was an excellent "school" of FMCG's market leader. His last role there was Key Account Director with responsibility for business with X5/Dixy/Kopeyka.
As of 2010, Andrey joined Nike, the biggest sports brand worldwide. Andrey grew there from Key Account Director, being responsible for mono-brand franchise partners to Sales Director. Andrey has moved to Nike European HQ in the Netherlands in 2015, where he was successfully leading business with Deichmann Group (pan European retailer), building a new cross-functional international team from scratch. In 2017 Andrey has been promoted to the role of GM of Nike in Russia and came back to Moscow, being the 1st Russian person, who was trusted to run business in that position. Nike became #1 in the Russian market for 1st time ever under his leadership. It was achieved thru accelerating in digital, developing cross-functional collaboration with partners, implementing integrated retail and supply forecasting and planning, establishing a consumer-focused ecosystem of sport, embedding entrepreneurial culture in the organization.
Andrey has left Nike at the beginning of 2021 to local fashion company Gloria Jeans, which he left the same year. Currently, Andrey is partnering with various companies in the areas of sales, marketing, retail as consultant. Andrey loves sports: fitness, running, football, snowboarding, wakeboarding.
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Vladimir Schrader is the Founder and Design Director of the Glitché app, an award-winning visual editor and NFT-art tool used by world-renowned celebrities and brands.
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Ksenia Sternina is a Co-founder of the UXSSR consulting firm, specializing in determining a product-market fit for startups and assisting companies in entering the global markets – the UK, Europe, the USA, and Asia. She is also a Vice-President of Ecommerce & UX Research at Arrival LTD – a manufacturer of commercial electric vehicles, headquartered in London.
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