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Podcast 127: A Four Letter Code To Sell Anything
What makes something cool?
It has something to do with being in the exact right spot between familiar and surprising. There is a fine line between trendy and looking ridiculous, and believe me I have crossed it.
This one guy, Raymond Loewy had it figured out. You might not know his name but you know his work. He designed a lot of very familiar things that you know such as the Coca Cola bottle, Lucky Strike Cigarettes, a cool car or two, Air Force One and he was even brought in to consult on Skylab.
Raymond Loewy had a simple formula to help him hit the sweet spot, and this formula can help you sell anything. MAYA. (Most Advanced Yet Acceptable)
Loewy had two rules which were that if you want to sell something surprising, make it familiar. Conversely, if you want to sell something familiar, you better make it surprising.
Makes sense? This got me thinking about the Serious Shift, and whether or not I’m making it familiar enough. How about you? Are you surprising enough? Too familiar?
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By Dennis Moseley-WilliamsWhat makes something cool?
It has something to do with being in the exact right spot between familiar and surprising. There is a fine line between trendy and looking ridiculous, and believe me I have crossed it.
This one guy, Raymond Loewy had it figured out. You might not know his name but you know his work. He designed a lot of very familiar things that you know such as the Coca Cola bottle, Lucky Strike Cigarettes, a cool car or two, Air Force One and he was even brought in to consult on Skylab.
Raymond Loewy had a simple formula to help him hit the sweet spot, and this formula can help you sell anything. MAYA. (Most Advanced Yet Acceptable)
Loewy had two rules which were that if you want to sell something surprising, make it familiar. Conversely, if you want to sell something familiar, you better make it surprising.
Makes sense? This got me thinking about the Serious Shift, and whether or not I’m making it familiar enough. How about you? Are you surprising enough? Too familiar?