Home Stretch for Budgets, so what else is going on?”

Show Notes

Hello everyone and welcome to Hospitality Digital Marketing the podcast, I am your host Loren gray and this is episode #172,  we are airing Friday, September 8th, 2017 where every week we spend around 20 minutes sharing the most interesting tools, news, and techniques being used in digital marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Digital Marketing” which also airs every Friday at 11:30 am Eastern US Time This week it was show 109. SO let’s get started;

How to optimize featured snippets for voice search

https://searchenginewatch.com/2017/09/04/how-to-optimize-featured-snippets-for-voice-search/

* The Most Egregious Rip-Off I’ve Seen in Recent Years – Thanks, Dollar Rent a Car

I wanted to change my drop-off from DCA to IAD (Same Dates/times – both WAS area airports).  If my two-day rental for a Mid-Size SUV was $93.45 total, what was the new price?

* Lessons Learned Scaling Airbnb 100X

https://medium.com/@jgolden/lessons-learned-scaling-airbnb-100x-b862364fb3a7

* Most Hotel Apps Still Need a Radical Overhaul

https://skift.com/2017/08/31/most-hotel-apps-still-need-a-radical-overhaul/

* Oracle Hospitality Stumbled in Micros Integration But Says It Has Recovered

https://skift.com/2017/09/07/oracle-hospitality-stumbled-in-micros-integration-but-says-it-has-recovered/

* U.S. Hotel Demand Hits an All-Time High

https://www.cbre.com/research-and-reports/us-hotel-demand-hits-an-all-time-high

* Facebook wants to do something with WhatsApp and businesses

http://www.foxbusiness.com/features/2017/09/05/facebook-tees-up-whatsapp-to-make-money.html

* Amazon and Microsoft agree their voice assistants will talk (to each other)

https://techcrunch.com/2017/08/30/amazon-and-microsoft-agree-their-voice-assistants-will-talk-to-each-other/

* Kempinski Hotels Build a Fast, Responsive Website Using Insights from Google’s Site Speed Tools

https://www.thinkwithgoogle.com/intl/en-gb/marketing-resources/ux-design/kempinski-hotels-build-fast-responsive-website-using-insights-googles-site-speed-tools/

* Bad UX: How booking.com deceives clients

https://medium.com/@ilyadoroshin/bad-ux-how-booking-com-deceives-clients-5dc9e9485f32

* Or, if we want to dive into the OTA-Direct Debate (again)…

* Ideal distribution plan balances OTAs, direct channels

http://hotelnewsn...