“Friday the 13th, what’s the real impact of the new Apple Watch, plus, plans are useless planning is critical”

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Hello everyone and welcome to Hospitality Digital Marketing the podcast, I am your host Loren gray and this is episode #176, we are airing Friday, October 13th, 2017 where every week we spend around 20 minutes sharing the most interesting tools, news, and techniques being used in digital marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Digital Marketing” which also airs every Friday at 11:30 am Eastern US Time. This week is was show 114. SO let’s get started;

 

Facebook Has Quietly Named a New Head of Global Travel Strategy

Facebook Has Quietly Named a New Head of Global Travel Strategy

https://www.macrumors.com/2017/10/12/ios-11-installation-overtakes-ios-10/

Let’s talk about the good and bad news this means for marketing

Accessible travel is not mission impossible

http://www.amadeus.com/blog/04/10/accessible-travel-report

What Is a Local Backlink & How to Find Them

https://www.searchenginejournal.com/local-backlink/213290/

Analysis: Are Franchise Fees Worth the Cost?

Analysis: Are Franchise Fees Worth the Cost?

Visit Florida aims to keep tourist goal of 120 million

http://www.orlandosentinel.com/news/politics/political-pulse/os-visit-florida-tourism-goal-20171011-story.html

“Dirty Data”- The one data source that might be harming your revenue performance

https://ehotelier.com/insights/2017/10/12/dirty-data-one-data-source-might-harming-revenue-performance

We would also like to remind everyone about our content piece called, “Monday’s Marketing Minute”. Inspired by all of the questions we get on the this podcast and on the live show that we either cannot get to or are repeats of topics or inspired from our conversations. We have found that so many industry professionals like yourself have questions that from time to time they don’t either have the resources available to get an answer or don’t trust the source of the possible answer. It’s meant to be helpful and brief. So I hope you check out this past Mondays at www.hospitalitydigitalmarketing.com/minute or bit.ly/hdmminute

Remember — you can find us on Google play / apple iTunes / talkshoe / soundcloud / Stitcher no matter which one you may use, if you like the show please rate us and leave a comment. Also if this is your first time hearing us, you can subscribe to our show on any of those platforms as well. For an archive of all previous podcasts you can go to hospitalitydigitalmarketing.com/podcasts and don’t forget our live video talk show that you can join and participated in every Friday at 11:30 Eastern US time, called “this week in hospitality digital marketing show”. simply go to http://www.hospitalitydigitalmarketing.com/live/ Thank You for the privilege of your time.

“Google earbuds speaks in tongues, how good is AI analytics, and Delta doesn’t want to do free upgrades anymore”

Podcast Player

Hello everyone and welcome to Hospitality Digital Marketing the podcast, I am your host Loren gray and this is episode #176, we are airing Friday, October 6th, 2017 where every week we spend around 20 minutes sharing the most interesting tools, news, and techniques being used in digital marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Digital Marketing” which also airs every Friday at 11:30 am Eastern US Time. This week is was show 113. SO let’s get started;

topics

Here are the top ten stories:

Guest Experience

1. Google’s New Earbuds With Real-Time Translation Have Huge Implications for Travel

Google’s New Earbuds With Real-Time Translation Have Huge Implications for Travel

Startups

2. Marriott learns from accelerator as 2017 winners take off

https://www.tnooz.com/article/articlemarriott-learns-from-testbed-accelerator

Intermediaries

3. Hotelbeds Eyes a Viable Wholesaler Path in the Shadows of Priceline and Expedia

Hotelbeds Eyes a Viable Wholesaler Path in the Shadows of Priceline and Expedia

Brand Compensation

4. An Analysis of Franchise Fees

http://www.cbrehotels.com/EN/Research/Pages/An-Analysis-Of-Franchise-Fees.aspx

Strategy

5. Advanced analytics in hospitality

https://www.mckinsey.com/business-functions/digital-mckinsey/our-insights/advanced-analytics-in-hospitality

Loyalty

6. Delta’s New CEO: Giving Away Upgrades for Loyalty No Longer Makes Sense

Delta’s New CEO: Giving Away Upgrades for Loyalty No Longer Makes Sense

Las Vegas

7. Guests Scanned at the Wynn in Glimpse of Las Vegas’s Future

https://www.bloomberg.com/news/articles/2017-10-03/guests-inspected-at-the-wynn-in-glimpse-of-las-vegas-s-future

8. MGM creates a new sizzle video (a before & after comparison)

2016 – https://www.youtube.com/watch?v=F6tWhUy1uY4

2017 – https://www.youtube.com/watch?v=51yrzw6jWns (2:43) or https://www.youtube.com/watch?v=930JwVp3Qu4(1:00)

Entrepreneurship

9. Student Entrepreneur Rob Karp Is Miles Ahead

https://sha.cornell.edu/blog/2017/10/03/student-entrepreneur-rob-karp-is-miles-ahead

How Hotels Get Hostile with Guests and How Guests Respond

10. Report: U.S. Lodging Industry Fees and Surcharges Forecast to Increase to New Record in 2017

Report: U.S. Lodging Industry Fees and Surcharges Forecast to Increase to New Record in 2017

11. Man tries to escape hotel bill by crossing a telephone wire over to the next building

http://mashable.com/2017/10/02/china-cross-building-telephone-wire

While AI is certainly an amazing opportunity for the hospitality industry to leverage more complex data for efficiency and personalization, the industry is still not using the simplest forms of data that are currently available to them. 80%+ of independent hotels who come to us aren’t even tracking the conversion events on their online booking engine because of it being “too difficult” to get cross-domain tracking to work or because their booking engine vendor doesn’t integrate with Google Analytics. Of the folks that do have the data available to them,

“London says no to Uber, Hilton snaps at AirBnB, Apple makes it interesting for templated hotel apps”

Podcast 174 Player

Hello everyone and welcome to Hospitality Digital Marketing the podcast, I am your host Loren gray and this is episode #174,  we are airing Friday, September 22nd, 2017 where every week we spend around 20 minutes sharing the most interesting tools, news, and techniques being used in digital marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Digital Marketing” which also airs every Friday at 11:30 am Eastern US Time. SO let’s get started;

Show Notes

00:04 Uber gets booted from London, at least that is the plan

00:22 Is Apple accidentally killing government as a platform? Apple is basically refusing or taking down similar looking aps and the question is since apps are mostly templates does that create an issue for hotels.

00:27 Safaris new update blocks cross platform cookies this makes retargeting challenges

00:32 AirBnB gets into restaurant reservations with its acquisition of Resy its not just about packages but a play into restaurant market space.

00:34 Brand life, and who really benefits longterm in the franchise relationship.

00:41 Tim gives two really good examples of the difference between running a hotel versus being run for hospitality.

00:56 How to effect the reviews you get and how to improve them.

01:32 Webdesign what it should really be.

01:41 Rather than rely on a third party to improve conversion, or wouldn’t it be better to improve your site to convert itself better

01:44 How to market with little to no money, key element is to stay away from the ‘new & shinny’ stuff, go for the block and tackle.

01:47 Load times, can make a dramatic impact on conversions, what is your PMS load time?

01:33 How can a big box generic brand hotel do to become a ‘hospitality’ based business rather than a ‘number generator’.

01:41 three great managers for a limited service hotel — college grad / spouse / semi-retired large hotel gm

01:46 Holly Joins us and discusses the Hilton perspective on AirBnB and why Hilton makes the statement of expectation

01:48 What are really brand standards and who is doing it right and keeping expectations.

01:56 The thoughts to those in Mexico City and the Caribbean Islands

02:08 Show Ends

Potential topics

Is Apple About to Accidentally Kill Government as Platform?

Jennifer Pahlka | Sep 18, 2017

https://www.linkedin.com/pulse/apple-accidentally-kill-government-platform-jennifer-pahlka

 https://techcrunch.com/2017/06/21/apple-goes-after-clones-and-spam-on-the-app-store/

Here are the top ten stories:

Loyalty

* Why Hilton’s loyalty program wants to take you shopping at Amazon.com

https://www.tnooz.com/article/why-hiltons-loyalty-program-wants-to-take-you-shopping-at-amazon-com/

Intermediaries

* You can now book a restaurant reservation on Airbnb

http://money.cnn.com/2017/09/20/technology/airbnb-restaurants-booking-resy/index.html

Product

* Hilton hotels senior executive dismisses Airbnb as a ‘lodging’ company; says Hilton is more about hospitality

Home Stretch for Budgets, so what else is going on?”

Show Notes

Hello everyone and welcome to Hospitality Digital Marketing the podcast, I am your host Loren gray and this is episode #172,  we are airing Friday, September 8th, 2017 where every week we spend around 20 minutes sharing the most interesting tools, news, and techniques being used in digital marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Digital Marketing” which also airs every Friday at 11:30 am Eastern US Time This week it was show 109. SO let’s get started;

How to optimize featured snippets for voice search

https://searchenginewatch.com/2017/09/04/how-to-optimize-featured-snippets-for-voice-search/

* The Most Egregious Rip-Off I’ve Seen in Recent Years – Thanks, Dollar Rent a Car

I wanted to change my drop-off from DCA to IAD (Same Dates/times – both WAS area airports).  If my two-day rental for a Mid-Size SUV was $93.45 total, what was the new price?

* Lessons Learned Scaling Airbnb 100X

https://medium.com/@jgolden/lessons-learned-scaling-airbnb-100x-b862364fb3a7

* Most Hotel Apps Still Need a Radical Overhaul

https://skift.com/2017/08/31/most-hotel-apps-still-need-a-radical-overhaul/

* Oracle Hospitality Stumbled in Micros Integration But Says It Has Recovered

https://skift.com/2017/09/07/oracle-hospitality-stumbled-in-micros-integration-but-says-it-has-recovered/

* U.S. Hotel Demand Hits an All-Time High

https://www.cbre.com/research-and-reports/us-hotel-demand-hits-an-all-time-high

* Facebook wants to do something with WhatsApp and businesses

http://www.foxbusiness.com/features/2017/09/05/facebook-tees-up-whatsapp-to-make-money.html

* Amazon and Microsoft agree their voice assistants will talk (to each other)

https://techcrunch.com/2017/08/30/amazon-and-microsoft-agree-their-voice-assistants-will-talk-to-each-other/

* Kempinski Hotels Build a Fast, Responsive Website Using Insights from Google’s Site Speed Tools

https://www.thinkwithgoogle.com/intl/en-gb/marketing-resources/ux-design/kempinski-hotels-build-fast-responsive-website-using-insights-googles-site-speed-tools/

* Bad UX: How booking.com deceives clients

https://medium.com/@ilyadoroshin/bad-ux-how-booking-com-deceives-clients-5dc9e9485f32

* Or, if we want to dive into the OTA-Direct Debate (again)…

* Ideal distribution plan balances OTAs, direct channels

http://hotelnewsn...

Podcast 171 September 1st 2017

* September 1, 2017

* podcast

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“Single source transactions are now a reality, plus is there hope for Uber and do you make to many ‘shelf help books’?”

 

 

Hello everyone and welcome to Hospitality Digital Marketing the podcast, I am your host Loren gray and this is episode #171, we are airing Friday, September 1st, 2017 where every week we spend around 20 minutes sharing the most interesting tools, news, and techniques being used in digital marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Digital Marketing” which also airs every Friday at 10:30 am Central US Time. SO let’s get started;

ALICE raises $26 million Series B funding from Expedia

ALICE raises $26 million Series B funding from Expedia

New York market leads US markets with the largest construction pipeline followed by Houston and Dallas

New York market leads US markets with the largest construction pipeline followed by Houston and Dallas

Uber picks Expedia head Dara Khosrowshahi as its new CEO

https://www.theverge.com/2017/8/27/16162344/uber-new-ceo-dara-khosrowshahi-meg-whitman-travis-kalanick

Expedia announces new CEO Mark Okerstrom

Expedia announces new CEO Mark Okerstrom

Google says we don’t need no stinking location modifiers… or do we?

Google says we don’t need no stinking location modifiers… or do we?

What Will the Web Look Like in 2022?

https://pantheon.io/blog/what-will-web-look-2022

Augmented Reality: Where are we now, and what does it mean for marketers?

Augmented Reality: Where are we now, and what does it mean for marketers?

Google search just gained a helpful new superpower

http://mashable.com/2017/08/16/google-allergy-predictions/

Most Hotel Apps Still Need a Radical Overhaul (really smart commentary…)

Most Hotel Apps Still Need a Radical Overhaul

Beleaguered Uber offers chief executive job to Expedia Inc.’s Khosrowshahi (they guys quoted here have incredible insights…)

Beleaguered Uber offers chief executive job to Expedi...

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