In today's digital era, where nearly every facet of our lives is entangled with the internet, it's imperative for IT businesses to establish online authority in order to succeed. This holds especially true for IT companies, as being acknowledged as an expert in their field not only enhances credibility but also greatly influences their financial success. Google, as the primary search engine, holds significant influence in determining online authority via its ranking algorithms. During our podcast, we explore numerous strategies that IT firms can utilize to ascend the ranks and achieve prominence as the online authority in Google's search outcomes.