Most IT firms struggle to stand out, competing on price and losing clients to lower-cost competitors. In this episode, Fernando Leon sits down with Gregory Morawietz, CEO of a leading MSP, to reveal how IT firms can reposition themselves, specialize, and build a brand that commands premium pricing. They discuss actionable strategies for selling value over price, becoming a strategic partner, and delivering an unforgettable client experience. If you're tired of being seen as just another IT provider, this episode is a must-listen.