We all know that there are only two important emotions, love and fear. If we come from fear we are often coming from a position of contraction and defensiveness. If we allow our love to be experienced we can have a lasting effect on everyone we meet and the work we passionately embrace.

This is the premise of author and my guest on this podcast Steve Farber. Steve is the author of a new book entitled " Love is Just Damn Good Business-Do What you Love in Service of People Who Love What you Do". As we all know love has a reputation as the softest of all topics, and is what many people think they must suppress to become successful. But the cultures of today's leading companies suggest that the opposite is true: Love is, in fact a hardcore business principle that is essential to leading winning organizations and to elevate the customer experience to new heights.