Cold calling remains a powerful tool for MSPs targeting SMBs, especially when the goal is to set appointments and showcase expertise in IT support, security and compliance. To stand out, you need a direct, assertive approach that highlights your unique value while addressing common objections like lack of interest or existing provider relationships. During this duscussion, we go over some important topics on what it takes to have a succesful cold calling campaign, tune in as we dive into the cold calling universe.