During this podcast, we dive into a transformative concept for IT service firms: selling value instead of services. Here’s the truth—many IT firms get caught up in pitching features, tools, experience, and technical jargon. But prospects aren’t interested in the what; they care about the why. If closing deals has been a challenge, it’s likely because you’re not addressing your clients’ unique problems. Today, I’ll reveal five essential strategies to help you shift your approach and effectively sell value