David Corbin is a very good friend and a returning guest to Inside Personal Growth.  This time he joins me to discuss his new book entitled "The Illuminated Brand: Building A Culture That Remains Brandcentric Even Under Pressure."

In this interview, we talk about integrity, branding, relationships and in all these, his advise is to always wake the F's up, face it, follow it and fix it. "Face the fact that you have a brand and a brand reputation, whether it's on purpose or not. You have a brand and you have brand descriptors, wake the f up, face those brand descriptors, then follow them."

I hope you enjoy this engaging and illuminating podcast with author David Corbin.