The "Selfish Pitch":
"I'm a big fan" and "I want to interview you" are about you, not them.
The "Pick Your Brain" Insult:
Why this phrase implies you want their expertise (which they sell) for free.
WIIFM (What's In It For Me?):
The guest wants exposure, book sales, or SEO. Highlight that.
The Perfect Pitch Template:
Subject: Interview request regarding [Their New Book/Project].
Line 1: Specific compliment (prove you know them).
Line 2: The value (Audience size or specific niche relevance).
Line 3: The Ask (Time commitment).
The "Easy Yes":
"We only need 20 minutes" and "I will send questions in advance."
Mark at onpodium.com