450 – Brand Camp: Discovering Your Authentic Voice with Tenneil Register
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Building Your Brand Through Self-Discovery with Tenneil Register
Welcome to “Brand Camp!” In this first episode of our three-part series, Kathi Lipp and branding expert Tenneil Register break down why truly knowing yourself is the essential foundation of effective branding.
While most people think branding is about logos and taglines, Kathi and Tenneil explain that we need to “back the truck up” long before those elements come into play. Tenneil defines a brand as “a reflection of you that captures the heart of your audience and brings your worlds together in a way that feels predictable and at home for both of you.”
Throughout the episode, they explore critical questions writers should ask themselves before attempting to brand their work, including:
Listeners will learn how to avoid common pitfalls such as building a brand around temporary circumstances, imitating others, or presenting an inauthentic version of themselves to appear more marketable.
As Tenneil wisely notes, “Branding is something that you live out. Knowing yourself is how you’re building a brand that’s honest and magnetic.”
Don’t miss the next two episodes where Kathi and Tenneil will cover the remaining pillars of branding: your topic and your audience.
Kathi’s Favorite Things:
Susy Flory
Tonya Kubo
Links and Resources:
Connect with Us:
Tenneil Register at R7Reclaimed
Kathi Lipp on Instagram: @kathilipp
Learn more at www.writingattheredhouse.com
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Meet Your Hosts
Kathi Lipp
Author, Speaker, Writing at the Red House Creator and CEO
Kathi Lipp is the host of the Clutter Free Academy podcast, the Writing at the Red House podcast, and the bestselling author of
The Husband Project, Clutter Free, Ready for Anything, and
An Abundant Place. She and her husband, Roger, live in the mountains of northern California, where they run the Red House Writing Retreats.
Over the past 10 years, Kathi has helped hundreds of people increase their platform through teaching and coaching. She is a frequent teacher at writer’s conferences and has helped countless authors and speakers find their audiences.
Kathi’s desire to help fellow speakers and authors avoid the mistakes she made, increase their confidence, and be the person God made them to be inspired her creation of Communicator Academy. Her newest adventure is The Red House, where she offers writer’s retreats and Writers in Residence events. Learn more about the Red House at https:writingattheredhouse.com
Tenneil Register
Tenneil Register can be found creating, repurposing, decorating, gardening and welcoming guests to their reclaimed barn storefront. She and her husband, Cowboy, established rural roots for their blended family of 7 in their DIY ranch home in Iowa. Connect with her on Instagram for practical ideas to reclaim your home or visit R7Reclaimed.com.
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