['I was just about to write ‘the business I joined 30 years ago is unrecognisable today’. But then it occurred to me; that’s bullshit. Take today, either side of writing this I’m\xa0working on a global brief. The\xa0brand has an\xa0existing line that needs to be given new meaning, its felt to be a little too heavy, and possibly a bit esoteric in certain markets. We need to make it lighter, more upbeat and positive. Also, it’d be handy if we couldRead more', 'I was just about to write ‘the business I joined 30 years ago is unrecognisable today’. But then it occurred to me; that’s bullshit. Take today, either side of writing this I’m\xa0working on a global brief. The\xa0brand has an\xa0existing line that needs to be given new meaning, its felt to be a little too heavy, and possibly a bit esoteric in certain markets. We need to make it lighter, more upbeat and positive. Also, it’d be handy if we couldRead more']