“Once you’ve done a couple of podcasts it’s really easy to launch a new one”.
Stepping into the Podcast Diva spotlight today is Alexia Leachman. Alexia is a personal branding and reputation management consultant, coach, writer, consultant, speaker, head trash clearer, mojo hunter, stress-free pregnancy and pain-free childbirth expert and of course – Podcast Diva.
With three podcasts under her belt so far, including two award nominated shows, episode 7 is stuffed full of great stories and tips straight from Alexia’s experience of the why, how and what to podcast.
“Blogging takes too long!”
In episode 7 of Podcast Divas you find out:
What a mojo hunter isWhy Alexia’s embarrassed by her first podcastThe advantage of show notes as blogs postsHow to get people from your blog posts to your podcastHow Alexia went from podcast #1 ‘Mojo’ to podcast #2 the ‘Head Trash’ show in 5 daysSome stuff about success in New and NoteworthyHow to use a podcast to increase your email listHow podcasting doubled Alexia’s email list and keeps growingThe joy of amazing statsWhat happens when you put a show on hold for 9 monthsThe PR-ability of being in New and NoteworthyWhy podcast #3 – the Fear-free ChildbirthHow a podcast from Nottingham UK ended up in Las Vegas, USAHow Alexia went from fearful to a fear-free painless birthEmail series to bookWhy two weekly podcasts is too muchHow to be realistic about what you can doThe benefits of editing your own showThe pros and cons of outsourcingHow to do a complete podcast episode in two and a half hoursWhy interviews are a longer processWhy podcasting is a personal branding win-winThe allure of podcast players in carsRetro-fitting your intros and outros“I did it so badly and so wrong (my first podcast) I realised I should be on iTunes rather than just posting on my own site.”
Key Tips for Podcasters
Make your show notes a standalone blog post rather than a transcript.Use your intro and outro to drive sign-ups to an opt-in or email list.Use your first few weeks in New and Noteworthy to cash in on your PR-ability and ask for sponsorship.Launch 5 episodes all at once to start with.Don’t be afraid to take a break from your podcast schedule.Create images for Instagram and Pinterest in Canva and overlay them with quotes from episodes of your shows to publish on social media.Use Wordswag for the phone and iPad to create images and quotes.Retro-fit your intros if you get a new lead magnet.#1 tip for Divas-in-waiting
Just start – maybe your first few episodes will be terrible but it just doesn’t matter – just get it out there and before long you’ll be amazing at it.
“It’s not about me, it’s about the value it brings to others. So if I’ve got a little bit of an issue about how my voice sounds, I’ve just got to get over it.”
Apps, plug-ins and hosting
Bluberry plug-in (for great stats)Libsyn for podcast hosting (and great stats!)Evernotes for notesOther recommended Podcast Divas to listen to
Online Marketing Made Easy Podcast from Amy PorterfieldThe Creative Penn Podcast with Joanne PennWhere to find Alexia and her shows
If you enjoyed the show let Alexia know on Twitter @AlexiaL
AlexiaLeachman.com - Alexia own personal website
“I just go and find the information I need and its there for free on podcasts”
If you like the show please read this
If you’ve even wondered why podcasters are always banging on about subscribing to their show or leaving a rating or review – it’s because it really helps the show be more visible on iTunes. And as iTunes is by far the biggest podcast directory at the moment this makes it a big deal.
So if you’d like to show your support for Podcast Divas please subscribe – which has the great advantage you’ll automatically get each new episode on release – and if you’re feeling super wonderful you can leave a rating (takes 1 second) or even a review (takes 30 seconds depending on how quick you think and write!).
Whatever you do – thank you for being here and listening to the show – you’re amazing!