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Today’s Podcast include myself and Dr. J sitting down with Hookit's Rich Houseman over at Leap Coffee in Carlsbad. We start catching up with what's been going on over in Dr. J’s world, a quick update on Dvide, thoughts on USA BMX’s GOAT article in the new Pull Magazine then our thoughts on Beth Shriever’s GoFundMe to raise £50,000 to support her Olympic campaign over the next 2 years.

We then catch up with Rich talking about being a factory star riding for Hutch in the 80s, a successful mountain bike career in the 90s and 2000s and his current gig at Hookit, with some great insight and advice on marketing and social media in today’s landscape in the sponsorship world.