Jerry continues to detail the most important metrics of running a profitable FarmerFlorist business, and Cost of Production seems to be the one metric that leaves everyone confused. What is the TRUE benefit of bring a FarmerFlorist? Controlling Cost of Production for LESS than Wholesale Costs. Buy Low--Sell High, or in the case of a FarmerFlorist - GROW LOW -- Sell High.....it sounds cliche, but it's the basis for a profitable business. If you can buy a tulip for LESS than it costs you to grow one, then why on Earth would you waste precious time and energy growing it? Always be mindful of your Cost of Production for each flower variety you grow. Profit First....No Excuses....

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