FarmerFloristU - Podcast #67 : 2nd Quarter Check-In

 

Since Podcast #66, Jerry gave you a little bit of a break from droning on about profit margins, to let you get some work done.

Well? How IS your work going?

Are you generating revenue, hitting sales goals and paying yourself what your worth? Jerry takes time in this podcast to review an email about flower-farming business basics, and then reminds you that having a realistic, achievable plan is a must....not a "cute" option.

FarmerFloristU : Creating a Culture of Profit-First in Our Segment of the Floral Industry (https://farmer-florist-u.teachable.com/courses)

Profit is a Mindset

Make no mistake, you either have the profit-first mindset...or you don't. Jerry has talked openly about permission for profit, and how if you find yourself in a group of peers and you're waiting around for them to give you the green light to be a legitimately profitable business.....don't want any longer. You don't need their approval or permission. Get profitable now....today. Just know, in doing so, you'll have to get your mindset right, and that takes setting goals, and making sure those goals are realistic. It all starts with your mindset. Get it right, to get it RIGHT..!!

Permission for Profit

Jerry takes a minute to talk about profit, your peers and the desire to be profitable. As a small business owner, your goal should be profitabiltiy, along wtih sustainibility and as always, you should be paying yourself.

When is the right time to demand your business becomes profitable? Right NOW. Unfortunately, if you're waiting around for permission from your peers to go ahead and get your gross margins correct, and asking your customers when you should raise your prices.....you might never get to where you want to be with your business.

You don't need anyone's approval to be profitable....when you take on the CEO Mindset, that's all the approval you need.

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Podcast #60 gets to the bottom of "How Long Should it Take To Turn a Profit.?"

Jerry takes a minute to talks about why Your Farm & Your Flowers will result in YOUR Profit, using data from surveys that he has posted on Instagram. These surveys are a good peek inside what's REALLY happening on flower farms. Lots of FarmerHat labor hours, mediocre sales across the board, and price-points that don't support legitimate profitabilty.

We have a responsiblity to take ownership of how we run the FarmerFlorist segment of the Floral Industry.

If we don't....why even bother being in the flower world?

There is an incredible amount of total garbage being passed around on social media about profitability in small, artisan-based business platforms.

I stumbled across some myself this week, and boy......did it get me fired up...!!

FarmerFloristU is about educating you with real numbers...not "HUGE PROFITS..!!" click-bait.

I say the word "PROFIT" so many times on the Podcast, that people have reached out through DM's & emails letting me know it makes them cringe....

GOOD....

I talk about the difficulty, complexity & challenges of running a sustainable, profitable business SO MUCH that I've actually LOST listeners & subscribers....

GOOD....

I probably annoy some of you out there, simply because I speak very harshly about what it takes to run a business....

GOOD....

I asked the FarmerFloristU IG crowd to tell me the number of transactions they complete per week....and the truth was EXACTLY what I was expecting....

(https://embed.filekitcdn.com/e/42VMNs85r8WGvkHP3mqY39/xaP72s3rTyR9TTpmnZPbDP/email)

With this being the case....what does a profitable, sustainable flower-based business owner need to have as an AVERAGE PER TRANSACTION to actually "make-it" in the Floral Industry?

hint : "Premium Price-Point"

As the year goes on, we will all have different investments depending on geographic location, growing zones, market and Mother Nature's impact. Jerry talks directly to getting systems in place to ensure you have a solid ROI. Nothing is worse than the "We Made Our Money Back..!!" business plan...

You're not in the Floral Industry to simply "break even." Stop throwing money away as a flower-grower and get serious about profitability...

Jerry gets RIGHT down to business with letting you know that Making Profit A Priority, is the ONLY way to create a sustainable flower-based business. Make sure you're ready to hear some truths about runinng a business, if you listen to this podcast. Get in the room with the RIGHT people who also want to work for financial success. It won't come easy, so make sure that you're ready to go when you decide to become a FarmerFlorist business owner.

Creating projections is the only way to build a business model. Creating REALISTIC projections is the basis for success. You have to have a target to aim for, or you won't have a way to determine if you MISSED.....

Creating Realistic Projections talks directly to understanding a few basic concepts for gettting a plan in place for your FarmerFlorist operation.

While is can seem dainting, overwhelming and complex....it's a requirement.

Listen in as Jerry takes a look at a business model to see how it all fits together...to determine if those projections are realistic.

FarmerFloristU : Creating a Culture of Profit-First in Our Segment of the Floral Industry

Jerry gets right into it and takes a good hard look at the CEO Mindset. There are two hats of the FarmerFlorist Operation and there has to be harmony between them for maximum success. Who is in charge of the two Hats.??

The CEO.

For maximum success in your FarmerFlorist business, you will have to create a culture by becoming the CEO of both hats. You should have already started the year with the CEO mindset in place, but if you haven't, now what?

Let's take a look.!!

What is the true different between a brick & mortar florist business and a FarmerFlorist Operation? The simple truth is the production of flowers. A tradittional florist has to rely on others to produce blooms for resale. So understanding the FarmerFlorist holds the key to profitability as the producers of beautlful flowers is key. But you can't have it both ways. You have to get off the fence and start treating your FarmerFlorist company like two different business operations for maximum profitability.