Jerry continues to discuss fundamental concepts of running a profitable FarmerFlorist business. Last week he dove straight into Cost of Production, and he talked in depth about how most growers cannot confidently price their flowers, including a legitimate labor cost. This week, he goes to the opposite end of the spectrum and details how your premium pricing will determine your success in the flower business. Knowing your cost to produce is the foundation, while retail pricing is the component that will set you apart from your competition.

FarmerFloristU Masterclass – Turn a Profit in your First Year

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