Jerry always tells you to keep Cost of Production in the forefront of your business model, yet at the same time, opposite end of the spectrum is Retail Pricing. Learn to establish premium pricing in your market by adding value to your flowers, your arrangements and services you provide. Design and Brand yourself as the premiere florist in your market and watch how easy it is to get the top-tier pricing you deserve.

FarmerFloristU Masterclass – Turn a Profit in your First Year

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