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Podcast Essentials For Founders
Be sure to like, subscribe, and leave a comment. Register for the December event here, https://pages.sellerant.com/the-secret-to-scale-accelerate-startup-growth-in-the-age-of-ai
Join Ben Wiggins with Kenan Rappuchi as they map a practical path for founders to launch and grow a podcast that drives brand and pipeline. They start with format, begin with a simple interview Q and A, identify the “who” first, then use AI tools to spin up an initial question list that you can refine as your comfort grows.
In this episode, Ben explains recommended run times, 18 to 25 minutes for medium form that performs well on YouTube and podcast apps, 9 to 12 minutes for short form, and keep shows under 42 minutes. He also covers distribution basics, post clips to your site and socials, and avoid double captions on YouTube since the platform adds its own.
They highlight content currency that keeps listeners engaged, lead with humor, emotion, and insight, and make sure insights are a little counterintuitive so they do not sound generic.
You will also get simple gear guidance to get started affordably, a USB cardioid mic, earbuds or a headset, a webcam, and a reliable recorder like Riverside.
If you are a founder or operator who wants a clear, repeatable way to design episodes, get the right guests on camera, and turn conversations into demand, this walkthrough reduces guesswork and helps you ship your show with confidence. https://hubs.ly/Q03TGlSF0
Featuring: Benjamin Wiggins & Kenan Rappuchi
Time Stamps
(00:00 - 02:43) Why podcasting for founders, what this episode covers
(02:43 - 04:22) How the team started, why the model shifted, today’s focus
(04:22 - 05:10) Starter gear checklist that will not break the bank
(05:10 - 06:01) Recording platform preference and setup tips
(06:01 - 06:57) Format, start with interview Q and A, define the “who”
(06:57 - 07:19) Use AI to draft first questions, then iterate
(07:19 - 07:53) Ideal episode length, what performs and where
(07:53 - 08:10) Engagement levers, humor, emotion, insight with a twist
(11:17 - 11:41) YouTube captioning, avoid double subs
(12:20 - 13:01) Proclaim’s five pillars offer for founders
(13:26 - 13:43) Event invite, record with the team on December 9
View all episodes
By SellerantBe sure to like, subscribe, and leave a comment. Register for the December event here, https://pages.sellerant.com/the-secret-to-scale-accelerate-startup-growth-in-the-age-of-ai
Join Ben Wiggins with Kenan Rappuchi as they map a practical path for founders to launch and grow a podcast that drives brand and pipeline. They start with format, begin with a simple interview Q and A, identify the “who” first, then use AI tools to spin up an initial question list that you can refine as your comfort grows.
In this episode, Ben explains recommended run times, 18 to 25 minutes for medium form that performs well on YouTube and podcast apps, 9 to 12 minutes for short form, and keep shows under 42 minutes. He also covers distribution basics, post clips to your site and socials, and avoid double captions on YouTube since the platform adds its own.
They highlight content currency that keeps listeners engaged, lead with humor, emotion, and insight, and make sure insights are a little counterintuitive so they do not sound generic.
You will also get simple gear guidance to get started affordably, a USB cardioid mic, earbuds or a headset, a webcam, and a reliable recorder like Riverside.
If you are a founder or operator who wants a clear, repeatable way to design episodes, get the right guests on camera, and turn conversations into demand, this walkthrough reduces guesswork and helps you ship your show with confidence. https://hubs.ly/Q03TGlSF0
Featuring: Benjamin Wiggins & Kenan Rappuchi
Time Stamps
(00:00 - 02:43) Why podcasting for founders, what this episode covers
(02:43 - 04:22) How the team started, why the model shifted, today’s focus
(04:22 - 05:10) Starter gear checklist that will not break the bank
(05:10 - 06:01) Recording platform preference and setup tips
(06:01 - 06:57) Format, start with interview Q and A, define the “who”
(06:57 - 07:19) Use AI to draft first questions, then iterate
(07:19 - 07:53) Ideal episode length, what performs and where
(07:53 - 08:10) Engagement levers, humor, emotion, insight with a twist
(11:17 - 11:41) YouTube captioning, avoid double subs
(12:20 - 13:01) Proclaim’s five pillars offer for founders
(13:26 - 13:43) Event invite, record with the team on December 9