Podcast Guesting 360 | From Getting Booked to Getting Results

You'll always hear me saying that a podcast is NOT a SILO.

It's a PART of your marketing plan.

And if you want to accelerate growth and lessen stress, you'll want a marketing plan that not only includes podcasting, but one that that brings results.

I chat with podcaster and digital marketing expert Tori Barker about how to create a visionary marketing plan, why you need one, how to create one and what's important to consider.

In this episode, you will be able to:

📑 Comprehend the critical role a marketing plan plays in measuring and fostering business growth.

📑 Identify the risks of being lured by shiny object syndrome and the advantages of committing to 90-day cycles

📑 Learn the five-stage approach [the 5 C's] to formulating an effective marketing plan.

📑 Utilize your skills in pinpointing the marketing avenue that best suits a particular client's requirements.

📑 Assess your marketing capabilities using a visionary marketing quiz, uncovering areas of improvement.

The key moments in this episode are:

00:01:11 - Benefits of Having a Marketing Plan 00:06:27 - Tori's Framework for Creating a Marketing Plan 00:10:11 - Do You Have to Do It All? 00:14:11 - Common Mistakes in DIY Marketing Plans 00:15:09 - The Importance of Reviewing and Analyzing Your Marketing Plan 00:16:34 - Implementation and Budgeting 00:19:07 - Identifying the Right Marketing Priorities 00:23:20 - The Visionary Marketing Quiz

If you are NOT publishing your podcast episodes on your website, or publishing the episodes you guest on, you are short changing your podcasting ROI and missing out on multiple opportunities to leverage your podcast and convert leads. So let me share, in this episode my cardinal rule of podcasting in my Podcast Leverage System and that's publishing for results using podcast show notes. I'll share why, what styles you can create and what to include.

One of the first rules in my Podcast Leverage System (for guests or hosts) is to publish the episode on your website for bigger results. Yep even if you are a guest!

Influential leaders don't happen by accident. They have a consistent, clear message and know how to use their voice to deliver it. And so what qualities do you need to have an effective leaders's voice? How can you boost your confidence and impact? Listen to my chat with top podcaster and vocal leadership expert Tina Dietz.

In this episode, you will be able to:

• Uncover the significance of persuasive vocal leadership in cultivating trust and respect.

• Refine your voice by understanding the nuances behind successful communication.

• Overcome your fears and establish a robust foundation in confident public speaking.

• Explore the benefits of various leadership styles in inspiring change within the workplace.

• Harness the potential of podcasting to optimize your vocal leadership for lasting effects.

Time Stamps

00:00:11 - Introduction

00:01:01 - Mission of Vocal Leadership

00:06:04 - Becoming a Vocal Leader

00:11:05 - Vocal Qualities and Trust

00:15:16 - Shifting Thought Leadership

00:17:11 - The Importance of Messaging

00:19:44 - The Different Types of Leadership Styles

00:22:26 - Twin Flame Studios' Vocal Leadership Training

00:25:21 - Boosting Confidence Through Vocal Exercises

00:27:07 - Where to Find Twin Flame Studios and Vocal Leadership Resources

With the rise of audio media such as podcasts, voice interface, and streaming content, along with more established media like TV, radio, and online content, how you sound is just as important as how you look. When you can't see the brand, you have to hear the brand. I chat with audio branding expert John Sanfilippo about assessing your sonic footprint, creating a sound style guide and the benefits to boosting your audio brand.

In this episode, you will be able to:

• Delve into the crucial nature of sonic identity for enhanced brand acknowledgement.

• Master the technique of fusing brand qualities with an evocative musical language.

• Understand the fundamental connection between consistency, uniqueness, and thriving sonic branding.

• Design a comprehensive sound portfolio to express your brand's essence in the auditory realm.

• Cultivate emotional branding that strikes a chord with your audience through authenticity and personal touches.

00:01:22 - Audio in Branding

00:08:24 - Mistakes in Sound Selection

00:15:19 - Creating a Sound Style Guide

00:16:16 - Sonic Branding

00:18:15 - Authenticity in Branding

00:20:47 - Sonic Assets in Different Media

00:24:07 - Creating Sonic Assets

00:26:32 - Authenticity in Music

In this episode of the LYP podcast, Lyndsay Phillips interviews Hersh Rephun, who shares his message therapy approach to branding and copywriting.

Rephun discusses how he helps businesses find their voice through his company Yes Brand and his specialty message therapy. He emphasizes the importance of getting clarity on what sets a brand apart and crafting emotionally compelling messages that resonate with audiences. Rephun's approach involves long-form conversations that prioritize client stories, resulting in a better understanding of the company's goals, character, personality, and values. His emphasis on authenticity and being truthful offers valuable insights for small business owners who struggle with messaging.

Overall, the conversation offers valuable insights on message therapy and effective communication, making this episode a must-listen for anyone looking to improve their messaging and communication skills.

00:06:27 - Challenges in Messaging 00:11:36 - Finding the Right Balance 00:15:45 - Importance of Podcast Naming, 00:17:34 - The Importance of Clarity in Podcasting 00:18:14 - Finding Yourself in Podcasting 00:20:09 - The Importance of Truth in Messaging 00:25:14 - The Role of a Message Therapist

Are you tired of being told to just practice more to improve your podcast editing skills? Are you feeling frustrated and stuck in a cycle of mediocre content? It's time to break free and discover the crucial role that solid editing skills play in crafting top-notch podcasts.

In this episode, we'll show you how to master the art of blending authenticity and expert editing to win your audience's trust, and how investing in professional podcast editing can save you time and elevate your content. Don't miss out on the key insights and strategies to take your podcast to the next level.

I left Twitter a couple of years ago, but I've noticed my friend (and Content Conversion Strategist) Deb Coman has been crushing it on there - and she keeps telling me to go back to it.

So I brought her back on the show to share WHY Twitter is great for podcasters, what are its best features, tips on how to leverage it, best practices, and why social trust is key to getting the most out of it.

Are you tired of hearing the same old ineffective advice on how to boost engagement for your podcast on Twitter?

Have you spent countless hours trying to increase your follower count without seeing any real results?

If you're feeling frustrated and stuck, it's time to tune in to our latest episode where we give you practical strategies to authentically connect with your audience, prioritize quality interactions, and share content strategically for maximum visibility and impact.

Say goodbye to the pain of stagnant engagement and hello to a thriving online presence.

This episode will change the way you measure the success of your podcast. I chat with CoHostPodcasting CEO Fatima Zaidi - what a powerhouse woman - she completely amazes me honestly. She shares what metrics you should be looking at, including show consumption, how to track listener engagement, how to know where your listeners are coming from and what benchmarks matter. If you are interested in ANY way to improve the success of your podcast - take a listen…

If you are looking for a networking, client attraction, celebrity expert branding strategy, then you'll want to start a podcast using the Podcast REACH System. I chat with creator Adam Hommey to share why a launch is the go to solution for growing your business and how the REACH System will help you take command of your market.

"Don't obsess over technology; focus on your message and connecting with your audience."

Adam Hommey was captivated by podcasting and its potential for connecting with people, and it led him on an unexpected journey - from reinventing and representing his brand, to being hunted by his market, and leveraging connections to create opportunities he had never imagined possible. What else did this remarkable journey in podcasting reveal?

Josh Tapp is the host of the Apple Podcasts top-ranking show The Lucky Titan, and founder of Pantheon.FM, a company that has helped over 1,000 entrepreneurs launch, monetize, and scale their own industry-learning podcast.

In this episode, Josh breaks down the 3-step Pantheon Method and discusses generating leads non-stop using the method, as well as what you can do to grow your audience in 2023.